Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s important for companies and organizations to practice healthy corporate social responsibility to ensure brand development, maintain an admirable reputation and establish
Posted: November 19, 2014, 3:25 p.m. by Jean Faircloth. You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll
Posted: November 19, 2014, 1:53 p.m. by Amber Patterson. It is not a secret that the press and the world of public relations collide on a regular basis. A relationship with the media, however, is a vital tool in public relations — it helps garner
Posted: November 17, 2014, 1:45 p.m. by Jean Faircloth. Not even two years out of college, Sam Nathews has been chosen as a “rising PR star” by PR News. PR News Online defines the characteristics of the individuals that are nominated for this honor as the “top
Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or
Posted: November 13, 2014, 11:58 a.m. by Brittany Downey. Founded in 1854, Louis Vuitton has become one of the most successful luxury brands to enter the fashion industry. With its products still hand-crafted in its French factories, CEO Bernard Arnault admitted marketing isn’t a part of the
Posted: November 13, 2014, 11:02 a.m. by Rachel Uniatowski. When the word “newsroom” comes to our minds, many of us think of a room filled with journalists running around trying to find stories to write and report on, but in Edelman’s Creative Newsroom — that’s
Posted: November 10, 2014, 5:40 p.m. by Michelle Sue Agee. As a slightly seasoned, soon-to-be public relations professional, I spend much time deciphering an array of positive and negative public relations scenarios that brands have created for themselves. These brands are either established or wrangling
Posted: November 7, 2014, 2:35 p.m. by Mary Kathryn Woods. A crisis breaks. Within the blink of an eye, the whole world knows. How? A little blue birdie with a big mouth that we call Twitter plays a significant role in spreading news stories. A few
Posted: November 7, 2014, 2:25 p.m. by Michelle Sue Agee. The fitness industry online spans every niche and attracts followers from every fitness level. The Internet is full of trainers, magazines, gyms, fitness models, yogis and even the everyday fitness junkie, each consistently pumping out fitness-related
