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“Star Wars”: Episode X — A New Branding

“Star Wars”: Episode X — A New Branding

Published on September 16, 2021, at 10:24 a.m. by Tory Elliott. “A Long Time Ago, in a Galaxy Far Far Away,” cinema changed forever when “Star Wars” hit theaters. Fans of science fiction were eager to witness the new film about Luke Skywalker’s path to

Fenty: The Brand for Everyone

Fenty: The Brand for Everyone

Published on September 13, 2021, at 4:30 p.m.by Mikaela Weis. Diversity and inclusion have become increasingly important in all aspects, from the workplace to campaigns. When it comes to brand loyalty, customers want to be able to support brands where they see themselves represented. This inclusivity helps

ASMR Ads: Reaching New Publics One Tingle at a Time

ASMR Ads: Reaching New Publics One Tingle at a Time

Published on September 9, 2021, at 3:00 p.m.by Rachel Breeding. Autonomous Sensory Meridian Response is a phenomenon characterized by a “tingling” sensation felt after hearing pleasing sounds, commonly called “triggers” in the ASMR content creator and fan communities. ASMR has become a booming topic on

#NoDigitalDistortion: Dove Empowers Young Women

#NoDigitalDistortion: Dove Empowers Young Women

Published on August 9, 2021, at 10:12 a.m.by Mattie Naman. Picture this: You snap the “perfect” shot of yourself to post on your Instagram. Until you realize that it may not be as perfect as you thought. We have all been there. You immediately begin

Dunkin’ Runs on Social Media

Dunkin’ Runs on Social Media

Published on July 26, 2021, at 12:26 p.m.by Lawson Colgate. America runs on Dunkin’, and so do 36 other countries. Dunkin’, previously referred to as Dunkin’ Donuts, is known around the world for its baked goods and coffee. Rainbow sprinkled donuts and hazelnut lattes aren’t the

PR & LinkedIn: The Strongest Connection

PR & LinkedIn: The Strongest Connection

Published on April 30, 2021, at 11:12 a.m. by Emma Britt. Do PR professionals scroll through LinkedIn like it’s the new Facebook? I think the answer is a definite yes. LinkedIn is a rather new social networking platform used for connecting people in all industries, finding

Trader Joe’s: A Leader in Customer Loyalty

Trader Joe’s: A Leader in Customer Loyalty

Published on April 22, 2021 at 7:39 p.m.by Bella Valentini. When you think of strong branding strategies, grocery stores are probably not the first type of company that comes to mind. However, Trader Joe’s is a trailblazer in customer satisfaction and creating a unique in-store shopping experience

Kay Social Marketing: Always Do Good Business

Kay Social Marketing: Always Do Good Business

Published on April 22, 2021 at 2:19 p.m. by Caroline Robinson. What do A Rebel in Prada, 11 Street Media, Loren Elizabeth Designs and Perfectly Portioned Nutrition all have in common? They are among many other Kay Social clients. Less than a year old, Kay Social,

Coffee, Coffee, Coffee! PR, PR, PR!

Coffee, Coffee, Coffee! PR, PR, PR!

Published on April 21, 2021 at 6:30 p.m. by Taylor Tobin. Attention Stars Hollow! As we all know, the famous mother-daughter duo Lorelai and Rory Gilmore are known for drowning in gallons of coffee daily, but that is not all they do. In the midst of

MythBusters: PR Edition

MythBusters: PR Edition

Published on April 16, 2021 at 9:40 p.m. by Taylor Tobin. Public relations has proven to be a beneficial tool for businesses, organizations and brands to use. However, we often still see myths of the negative side PR can expose when implemented into one’s brand. With

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