Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the public relations industry. The American songwriter, record producer and rapper has successfully rebranded his image from “Gold Digger” to “Follow God.”
Published on April 25, 2019, at 1:55 p.m. by Michaela McLean. Between unending deadlines, client meetings and in-progress campaigns, public relations professionals can struggle with keeping on top of their agencies’ projects. After awhile, 50 colored sticky notes posted on your desktop doesn’t seem to
Published on April 19, 2019, at 10:37 a.m. by Olivia Lake. In public relations we constantly hear the phrase, “It’s not what you know, it’s who you know.” This can seem daunting for those who haven’t perfected the art of networking. However, one of the
Published on April 13, 2019, at 4:35 p.m. by Mickey Kennedy. A nimble pan-American public relations firm with soccer-focused branding power from around the world. That is exactly what Extreme PR brings to the table as a unique sports agency built in Mexico City, Mexico.
Published on April 13, 2019, at 4:20 p.m. by Michaela McLean. According to the 2019 Global Digital suite of reports, more than 3.48 billion people around the world use social media. That is more than half of the world’s population! With more users online than
Published on March 1, 2019, at 10:50 a.m. by Michaela McLean. It is the most glamorous night for the film industry. Hollywood’s best and brightest stars strut the red carpet in their gorgeous gowns and sophisticated suits. With blockbuster nominees and high-profile talent, ratings for
Published on February 22, 2019, at 4:50 p.m. by Michaela McLean If you thought “going organic” was a passing food fad, think again. According to Statistica, in 2016, global sales of organic foods topped $90 billion, while a recent survey found that 44 percent of Americans
Published on December 13, 2018, at 6:42 p.m. by Anna Jones. In Birmingham, Alabama, there is a company that values exceptional work just as much as it values its own agency culture. That company is Intermark Group, a psychology-driven marketing firm that works with clients such
Published on December 5, 2018, at 9:50 a.m. by Anna Jones. Films, cosmetics, technology and restaurants. These are just a few of the fields that make up the promotional partnerships that we encounter every day. Promotional partnerships, also known as co-branding, have become increasingly prevalent
Published on December 4, 2018, at 6:08 p.m. by Alyssa Leach. Picture this: You are in charge of managing social media for a brand-new restaurant recently built in an exciting location. Crowds gather for the grand opening, and because of the nature of construction, bugs
