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Em“power”ing Advice for Corporate PR Interns

Em“power”ing Advice for Corporate PR Interns

Published on May 14, 2018, at 10:01 a.m. by Elizabeth Driver. As the semester comes to a close, many public relations students are preparing for their summer internships. There is a lot to do in the next month, such as finalizing housing plans, shopping for

How to Get into an Industry That Makes a Difference

How to Get into an Industry That Makes a Difference

Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever you want to call it, corporate responsibility is a trending

Patron Relations in the Performing Arts

Patron Relations in the Performing Arts

Published on April 26, 2018, at 7:17 p.m. by Elizabeth Driver. Auditions, choreography, costume design, tech rehearsals. In the performing arts, many audience members never experience the different processes that create a live performance. Performing arts organizations have to manage several behind-the-scenes operations to get

Social Media Success Story: “Black Panther”

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is relatively new in comparison to the century-old film industry, being

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Jacquie McMahon: Ketchum’s Break-Through Yo Pro

Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable

PR Implications of “Live PD”

PR Implications of “Live PD”

Published on April 19, 2018, at 9:39 p.m. by Alyssa Comins. On Friday and Saturday evenings, loyal “Live PD” fans forgo other forms of weekend entertainment and turn on their televisions for three hours of traffic stops, car chases and arrests. A&E’s hit documentary series

Corporate PR Practice in Following Trends

Corporate PR Practice in Following Trends

Published on April 5, 2018, at 10:36 a.m. by Elizabeth Driver. Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news,

Social Influence on PR

Social Influence on PR

Published on April 3, 2018, at 9:03 a.m. by Darsey Norton. If you are anything like me, your Instagram feed is filled with photos of the latest fashion trends, travel spots and foodie havens highlighted by the many social media influencers listed under your “following”

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