Published on March 24, 2022, at 2:04 p.m.by Morgan Keel. The Lego Group started in a small carpenter’s workshop in 1932. Since then it has grown into one of the world’s largest toy manufacturers. The same brick created by the company in 1958 is still used today, even
Published on March 8, 2022, at 3:02 p.m. by Sydney Miner. From sharing social media posts to hosting promotional events, brand ambassadors have been able to strengthen companies’ relationships with key publics. For years, brands have utilized ambassadors to target specific publics, and with the rise
Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to support their favorite teams for years. Nothing unites a fan base more than memorabilia that they can pass down through generations.
Published on April 16, 2021 at 9:38 p.m. by Mikaela Weis. If you spend any time on the internet, chances are you have seen some sort of brand partnership. Recently, many brands have partnered with influencers as a way to help build brand awareness. A study from
Published on March 24, 2021, at 6:20 p.m. by Olivia Cooley. When it comes to successful social media campaigns, the planning that occurs behind the scenes goes unnoticed most of the time. The hours and details put into strategizing many campaigns are a different world in
Published on March 9, 2021, at 5:33 p.m. by Maggie Palmer. With the rise of social media, it’s no surprise that social media scheduling programs have become a dime a dozen. These programs allow users to queue content ahead of time, with many offering the capability to schedule
Published on February 23, 2021, at 2:42 p.m. by Taylor Tobin. When you think about public relations, does graphic design come to mind? What do you see when you open your Instagram account or walk out of your apartment door? Graphic design is interwoven into everything
Published on April 23, 2020, at 8:08 p.m. by Janie Creighton. Jim Halpert is the news host we didn’t know we needed. Wait, I meant to say John Krasinski. Krasinski is best known for his role as Jim Halpert on the American TV series “The
Published April 10, 2020 at 4:46 p.m. by Allie Rose. Choosing where to live after college is not limited to the time period right before graduation. Jobs evolve, careers shift, and ultimately, you change throughout the process. When starting a career in public relations in
Published on April 2,2020, at 9:01 p.m. by Janie Creighton. In The Importance of PR for Tech Startups, Account Supervisor at PRLab Yuexin Qu said, “Good PR can help startups shape positive public images,” “establish social media and traditional media networks,” generate monetary growth and
