From Alabama to the Big Apple
Amanda Le, an ambitious Alabama native, leveraged PR, internships, and networking to thrive in NYC as Hearst’s sales planner.
Choose Your PR Path: In-House or Agency
Knowing the difference between agency and in-house work experiences is crucial for professionals when deciding which path to choose. Surprisingly, the two work together
The Importance of a Digital Portfolio in the PR Industry
Creating a portfolio has become a necessity for anybody pursuing a career in communications.
The PR of Mental Health Buzzwords
Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You
Data Storytelling: The Key to Presenting Data to Clients
The foundation of a successful PR campaign is built upon data storytelling and strategy.
From Strategies to Singles
Published on October 10, 2023, 4:05 p.m.by Ali Burleson. When working in the music entertainment business, the saying “It doesn’t take a village, it
Taylor Swift’s Eras Tour: How to Market Like a Mastermind
Published on September 29, 2023, 5:02 p.m.by Katherine Williams. From multi-era concerts to innovative film deals, Taylor Swift’s strategies redefine the game. Swift’s The
Bob Cohn Revolutionizes the PR Industry
Bob Cohn, journalist-turned-PR innovator, co-founded Burson Cohn & Wolfe, revolutionizing campaigns, inspiring professionals, and leaving a lasting industry impact.
The Business of the #BookTok Table
Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re
The Verdict Is In: The Supreme Court Has a Public Relations Problem
Published on Nov. 30, 2022, at 2:52p.m. by Seth Self. On June 24, 2022, the United States Supreme Court issued its landmark Dobbs v. Jackson ruling, overturning