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Spam and Its Effectiveness (or Lack Thereof)

Posted At: September 4, 2013 2:50 p.m. by Brian C. Hoff Meet the totally transformed #Hamsters & all-new #2014Soul. [2014 Soul ! (Exclaim) shown. Expected Fall 2013.] pic.twitter.com/mb5jHQYiFe — Kia Motors America (@Kia) August 26, 2013   The #GalaxyNote3 has a 5.7″ Full HD Super AMOLED screen & improved S Pen, making

Planning Your Perfect Vacation

Posted At: August 9, 2013 4:15 p.m. by Aime O’Keefe Ten years ago vacation planning and booking were left to the niche market of travel agents. Travel agents were given exclusive complimentary passes to luxury resorts and hotels to bribe and sway clientele to book

Brands That Rock Hard

Posted At: July 11, 2013 at 3:00 p.m. by Martina Kaiwi Brand consistency is an essential survival tool for organizations located around the world. As for Hard Rock Cafe and its more than 175 locations in 55 countries, the company believes its success not only relies

Buying Into the Vision

Posted At: June 28, 2013 5:20 p.m. by Claudia Calhoun Vision. It takes on many different definitions, but for a company, the definition is simple: It is why we do what we do. It can be a long, eloquent statement or a few words, but the

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has

Art and PR Render a Masterpiece

Art and PR Render a Masterpiece

Posted At: May 30, 2013 10:15 A.M. by Taylor Hodgkinson The art industry can be lucrative in enriching one’s culture and imagination. Expressing one’s self through creative outlets provides participants with a channel of communication — a channel often more powerful than the exchange of words.

AT&T Has My ATTention

Posted At: April 12, 2013 11:30 A.M. by Taylor Hodgkinson Since AT&T is an international telecommunication provider and one of the largest in the world, it seems appropriate, from a future PR practitioner’s point of view, that AT&T has my undivided ATTention when it comes to

Productively Pinning

Posted At: April 5, 2013 4:15 P.M. by Casey B. Rogers In a recent webinar hosted by Vocus, Jennifer Evans Cario, an industry leader in content-driven social media strategies, discussed “Pinterest: Marketing’s New MVP.” With so much hype surrounding the search for the latest and greatest

Education Communication: PR in K-12 Schools

Posted At: March 21, 2013 12:15 P.M. by Caroline Murray Tweeting at parents? Buying ad space for touting strong academics? Measuring media metrics to prove worth to taxpayers, school boards and communities? Did you see your elementary school taking such measures when you were a student?

Steve Webster: Bringing the Crimson Tide to L.A.

Posted At: March 20, 2013 11:00 P.M. by Jessica Ruffin There’s no question what college football team Steve Webster favors when one steps into his office. A framed and autographed Greg McElroy jersey hangs on one of the crimson-colored walls, along with several Alabama paintings.

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