Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too
Posted on September 26, 12:26 a.m. by Katie Gatti. This June marked a monumental step forward for the LGBT community as same-sex marriage was legalized nationwide. The decision was made manifest across countless platforms with a celebratory smattering of rainbow-colored everything — even the White
Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen
Posted: September 4, 2015, 3:30 p.m. By Luke Thomas. It’s 30 minutes until your flight takes off, you just finished at the baggage check, and it’s going to take at least half of that time to fight through the throngs of business travelers, wanderlusters and
Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to
Posted: February 2, 2015, 4:32 p.m. by Mackensie Henderson. As a public relations graduate, you have an array of admirable qualities to offer employers. You have the ability to conduct research; write, draft and edit editorial materials; speak clearly to the public; create a brand
Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to
Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future
Posted: April 23, 2014, 12:10 p.m. by Addison Viani. Just a few years ago, the indoor mall was the place to be on a Saturday afternoon. Whether you had 10 items on your list or none at all, the mall was a common place to
February 24, 2014, 1:47 p.m. by Addison Viani. An entrepreneur identifies opportunities, discovers new solutions to a problem and differentiates from competitors. However, having an idea or solution to a problem can only go so far without exposure. The key to developing a successful
