Dove Inspires Other Brands to Wash Away Beauty Standards
Published on October 29, 2020, at 8:25 a.m. by Kendal Lambert. Dove popped into the beauty industry in 1957 and ever since has been
Spotify Turns Up Brand Loyalty
Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . .
The Power of Social Media May Shock You
Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us
Pomp and (Unusual) Circumstance
COVID-19 has taken the world by storm, reshaping public relations careers, tightening hiring, and increasing uncertainty for graduates everywhere today
Making the World a Better Place Through Marketing and Communications
Published on February 27, 2020, at 7:48 p.m. by Hannah Fogus. According to PRSA, the official definition of public relations is “a strategic communication
Why Your Social Media Campaign Needs TikTok
Published on January 28, 2020, at 9:58 p.m. by Katie Poedtke. With the discontinuation of Vine, a new video application rose from the ashes:
PR and Marketing: What’s the Difference?
Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same.
Convergence: Same Difference
Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many
The Power of Nostalgia
Throwbacks aren’t just fun—they’re effective. Here’s how nostalgia helps brands create instant emotional connection.
Shark Week Hoo Ha Ha
Published on July 30, 2017, at 5:52 p.m. by Elizabeth Selmarten. If you’re like me, you know the most wonderful time of the year