Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to
Posted: February 2, 2015, 4:32 p.m. by Mackensie Henderson. As a public relations graduate, you have an array of admirable qualities to offer employers. You have the ability to conduct research; write, draft and edit editorial materials; speak clearly to the public; create a brand
Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to
Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future
Posted: April 23, 2014, 12:10 p.m. by Addison Viani. Just a few years ago, the indoor mall was the place to be on a Saturday afternoon. Whether you had 10 items on your list or none at all, the mall was a common place to
February 24, 2014, 1:47 p.m. by Addison Viani. An entrepreneur identifies opportunities, discovers new solutions to a problem and differentiates from competitors. However, having an idea or solution to a problem can only go so far without exposure. The key to developing a successful
Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large
Posted At: December 10, 2013 8:30 a.m. by Lexi Holdbrooks & Benjie Ladrillono. Millennials. We are lazy and entitled. We either care too much or too little about consumers. And most importantly, we only care about ourselves. But are these perceptions accurate? Who are the
Posted At: October 11, 2013 1:30 p.m. by Ashley Jones Barrett and Mary Waller are a devoted married couple going hand-in-hand in life and in their careers. As co-owners of Waller & Company Public Relations, a Tulsa-based, full-service public relations firm, the Wallers know what
Posted At: October 9, 2013 4:27 p.m. by Sarah de Jong It is finally the season of football, sweaters and crunchy leaves. As a child, fall meant eating candy corn until your stomach hurt, then consuming even more on Halloween. Well, move over candy corn;
