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David Dobrik’s First Response: A PR Nightmare

David Dobrik’s First Response: A PR Nightmare

Published on April 12, 2021 at 10:20 p.m. by Rachel Breeding. David Dobrik, beloved YouTuber and leader of the “Vlog Squad,” is in hot water. Without some serious public relations magic, his reputation is on the line. If you haven’t heard the news, Dobrik and several of his friends and fellow “Vlog Squad” members are currently […]

The Power of the Hashtag

The Power of the Hashtag

Published on April 9, 2021 at 9:10 p.m. by Rachel Fuller. In 2017, Warner Bros. Pictures released “Justice League.” The film’s director, Zack Snyder, had to step down from post-production due to the tragic death of his daughter. Director Joss Whedon finished the film for Snyder, making changes to tone, reshooting scenes and shaping the film into art […]

Meghan vs. The Queen: The Battle for PR Champion

Meghan vs. The Queen: The Battle for PR Champion

Published on April 8, 2021 at 12:03 p.m. by Mattie Naman. Unless you literally live under a rock, then you have heard of the showdown between former Meghan Markle, the Duchess of Sussex, and Prince Harry versus the royal family. Becoming a royal has been anything but a walk in the park for the American actress, […]

Beyond the Agency: PR Jobs You’ve Never Considered

Beyond the Agency: PR Jobs You’ve Never Considered

Published on April 8, 2021 at 11:58 a.m. by Rachel Breeding. The public relations industry is often referred to as broad, with so many different fields and career opportunities to choose from with a public relations degree. For many high school and college students, the idea of having so much flexibility in their future careers is […]

Small Business, Big Impact: Botanica and Oz Music

Small Business, Big Impact: Botanica and Oz Music

Published on April 7, 2021 at 4:30 p.m.  by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small businesses, comprising over 99% of the state’s marketplace. In today’s […]

Successful PR in the Music Industry (Taylor’s Version)

Successful PR in the Music Industry (Taylor’s Version)

Published on April 7, 2021 at 4:23 p.m.  by Lawson Colgate. “There is nothing I do better than revenge” is more than a simple line from Taylor Swift’s 2010 album, “Speak Now.” Although “Better Than Revenge” was written in terms of a romantic relationship, these words speak the same truth now as Swift rerecords not only “Speak Now,” but all of […]

SOCIAL MEDIA: Who Rules the World

SOCIAL MEDIA: Who Rules the World

Published on April 5, 2021 at 6:46 p.m.  by Taylor Tobin. For many of us, the first thing we do each morning when we wake is check our phones. I don’t know about you, but before checking my emails or text messages, I like to see what is going on in the TikTok world. I often […]

Best Song Penne: Barilla Launches Playlist Timers

Best Song Penne: Barilla Launches Playlist Timers

Published on April 5, 2021 at 5:45 p.m.  by Bella Valentini. For many people, cooking is a form of relaxation, allowing them to wind down at the end of a long work day. However, as the COVID-19 pandemic forced restaurants to shut their doors indefinitely last March, many people — even those who had never cooked […]

Diversity, Equity and Inclusion: Three Emergent Teams in the NFL

Diversity, Equity and Inclusion: Three Emergent Teams in the NFL

Published on April 1, 2021, at 10:52 a.m. by Kris Scott. Ethnicity. Gender. Religion. Sexuality. Several ways the United States is championing multiculturalism. Since its establishment in 1920, the National Football League has become symbolic of American culture. With an average viewership of 14.9 million people per game, a predicted revenue of $25 billion by 2027 and Super Bowl XLIX being the most-watched U.S. television broadcast in history, many […]

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