Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]
Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]
Published on April 22, 2025, at 2:57 p.m.by Evie Feinour. The Masters Tournament is steeped in tradition — from the iconic green jacket to the Champions Dinner to the $1.50 pimento cheese sandwiches, the event is built on nearly a century of history and golf prestige. Every first week of April for the past 89 years, The Masters has been held at Augusta […]
Published on April 21, 2025, at 2:34 p.m. by Katie Black. Health and wellness fads have been around for centuries. From diet pills to exercise trends, brands have been selling the idea of an easier and faster way to be healthy. Today, those ideas are packaged with compelling branding, trendy buzzwords and an influencer-approved aesthetic. Each new health […]
Published on April 17, 2025, at 2:51 p.m.by Evie Feinour. Short for “name, image and likeness,” NIL refers to the way collegiate athletes are now permitted to earn money. Athletes can leverage their NIL to secure brand deals and pursue other promotional opportunities — something that was prohibited under NCAA regulations until just a few […]
Published on April 17, 2025, at 1:50 p.m. by Ella Kate Baker. Ten years ago, one might spend their free time watching their favorite TV show or a 30-minute video from their favorite YouTuber. Now, it’s possible to catch up on the latest influencer scandals, scroll past recent political news and even squeeze in a […]
Published on April 16, 2025, at 10:15 p.m.by Ava Stevens. Public relations campaigns are objective-driven practices that aim to maintain positive relations between a brand and its public. With nonprofit organizations having limited resources, how exactly do they drive change? Brainstorming processWhen it comes to creating campaigns, Amy Diaz, senior director of marketing communications for ASPCA, explained […]
Published on April 16, 2025, at 4:45 p.m. by Reese Ham. The holidays are a time for gathering, laughter, delicious treats and, most importantly, giving. The holiday seasons can be emotional, stressful and busy for everyone. Whether it’s buying gifts, cooking what feels like thousands of meals or planning elaborate parties, sometimes it is worth […]
Published on April 15, 2025, at 2:54 p.m. by Katie Black. In today’s fast-paced digital world, brands everywhere are navigating new ways to connect with audiences. Traditional public relations tactics like press releases and media coverage do still matter, but many of today’s biggest PR wins are being made on social media. Businesses are leaning into more […]
Published on April 15, 2025, at 10:02 a.m.by Evie Feinour. If you’re living in the 21st century, there’s a good chance you’ve heard the term “cancel culture” tossed around in conversations about social media, politics and celebrities. But what does it really mean—and where did it come from? According to the Pew Research Center, the […]
Published on April 14, 2025, at 9:10 p.m. by Gracie Powell. Not all public relations work is created equal — especially when it comes to entertainment PR. While consumer PR focuses on creating positive impressions to drive sales, entertainment PR focuses on creating positive impressions of individuals and managing those individuals’ images. Pierce PR works mostly […]
Published on April 14, 2025, at 3:58 p.m. by Abby Cope. Social media has opened the door to countless opportunities, such as the start of content creation as a solid job pursuit, brand promotion and even becoming a source of news to younger generations. However, despite all the positive social media has done for the […]
