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The Podium: What Type of PR You Should Go into Based on Your Enneagram

The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]

The World of the Alumni Magazine

The World of the Alumni Magazine

Published on Sept. 29, 2022, at  4: 05 p.m. by Annabelle Blomeley.  Former President of the United States Barack Obama, actress Natalie Portman and Facebook inventor Mark Zuckerberg all have one thing in common: They are alumni of Harvard University. Each year, more than 61,000 eager students face Harvard’s notoriously low acceptance rates in hope of securing just one of the 2,000 spots. Despite […]

TikTok Takeover

TikTok Takeover

Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on end and stumbled across a video from Duolingo of Duo the owl participating in the most recent TikTok trend. Why is such a big brand taking part in a silly internet trend? While it may […]

Edelman: A Giant in the PR World

Edelman: A Giant in the PR World

Published on Sept. 28, 2022, at 3:21 p.m. by Kelsey Nayman. What once started as a small public relations agency “to do better than the competition” has now expanded into the largest agency in the world with “more than 6,000 employees in 66 offices across 28 countries.” Since 1952, Edelman has “remained an independent, family-run agency” and continues to […]

Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique public relations firm specializing in restaurants and hospitality. Libby studied […]

Don’t Joke About April Fools’ Day

Don’t Joke About April Fools’ Day

Published on Sept. 22, 2022, at 12:52 p.m.by Carleigh Clark. I just ordered fake eyelashes for my dog from Ipsy. Totally kidding. Smelling a perfume through your computer screen using Google Nose or waking up in the morning and using Lululemon’s spray-on yoga pants is the reality of the future. Or wait … is it? Companies and corporations from Airbnb […]

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in that current moment within a two-minute window. What makes this […]

Missing in Action: Where Are the Men in Public Relations?

Missing in Action: Where Are the Men in Public Relations?

Published on Sept. 22, 2022, at 3:07 p.m. by Seth Self. P.T. Barnum. Ivy Lee. Edward L. Bernays. These names are some of the most famous in the field of public relations, known across classrooms and in textbooks as founding members who helped the field develop into what it is today. One characteristic connects them: the fact […]

When the Celebrity Family Goes Rogue

When the Celebrity Family Goes Rogue

Published on Sept. 21, 2022, at 4:09 p.m.by Annabelle Blomeley. Sometimes celebrities and influencers can technically do everything right. From monitoring what they say, to being altruistic enough to stay “unproblematic” in the public eye, sometimes maintaining their own public image isn’t enough. When their families start getting in the way of their reputation, it […]

Andrew Tate: The Snake Who Had to “Die”

Andrew Tate: The Snake Who Had to “Die”

Published Sept. 19, 2022, at 4:44p.m. by Abby Walsh.  “The snake which cannot cast its skin has to die.” Following a wave of controversy and negative publicity, social media personality Andrew Tate, known as @cobratate, has been banned from numerous social media platforms, including Instagram, Facebook, YouTube, Twitter and TikTok. The former boxer rose to notoriety […]

Editor biographies, Spring 2022

Rachel Breeding Editorial Director Hometown: Tuscumbia, Alabama Major/Minors: Public Relations/Communication Studies and Criminal Justice Academic Achievements: UA Honors College (2018-Present), Phi Eta Sigma National Honor Society (2019-Present), Dean’s List (2018-2019), President’s List (2019-Present), UA C&IS Academic Achievement Award (2019, 2020, 2021), Kappa Tau Alpha National Communications Honor Society (2021-Present) Jobs, Internships & Other Achievements: Tide Watch Academic Success Mentor […]

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