Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]
Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]
Published on April 23, 2024 at 1:00 p.m.by Meg Fullen. Coachella, the iconic music and arts festival held annually in California, has become more than just a gathering for music enthusiasts. Over the past years, Coachella has employed strategic public relations strategies to cultivate a unique brand image and attract different demographics from around the world. Through a combination […]
Published on April 17, 2024, 5:12 p.m. by Alexis Anderson. Thought leadership can be a crucial aspect of a brand. What is thought leadership, and why is it important to public relations? Thought leadership can be defined as “a leadership style in which the employees, team members or followers are influenced/guided by individuals or firms that are […]
Published on April 17, 2024, 5:10 p.m. by Stephanie Smith. Working for international public relations involves the practice of PR across international boundaries and cultures, while multiculturalism pertains to various cultural or ethnic groups within a society. Both are important and necessary in the PR world. Ana Skelton, a Spanish for business senior instructor at The […]
Published on April 16, 2024 at 10:23 a.m. by Anne Smith. At the start of every year, people all over the world set New Year’s resolutions as a challenge to better themselves. Because New Year’s resolutions are meant to be practiced over the length of one year, only 9% of Americans achieve their stated goals. […]
Published on April 12, 2024 at 5:49 p.m. By Halston Seton. When a person becomes a public figure, it can be difficult for them to navigate how to maintain a private life, especially in a crisis. Because the ethical line is so blurred for public figures’ privacy, most of their crises become exposed quickly, and […]
Published on April 10, 2024, 1:54 p.m. by Jackson Olmstead. Someone who is never satisfied with the status quo, someone who is obsessed with telling the story of something they’re passionate about, and someone who is ethical and responsible. These are hallmarks of a public relations professional — these are also hallmarks of Richard Rush. Rush, […]
Published on April 9, 2024, 11:19 a.m. by CamiLee Downey. Each spring, PRWeek awards leaders in the communications industry for excellence in the field. This year marks the 25th year of the PRWeek awards, and they stand to recognize the best of the best in the industry. One alumna from The University of Alabama (UA) — […]
Published on April 9, 2024, 11:15 a.m. by Meg Fullen. In the ever-changing world of digital media, the landscape of social interaction has expanded. Parasocial relationships have become increasingly prevalent through the increase of social media platforms. These platforms give influencers, brands and celebrities a new way to connect with users as they consume content. […]
Published on April 8, 2024, 11:35 a.m. by Jackson Olmstead. “Oh that’s not–” is a quote that has recently become ingrained into the vocabulary of TikTok users around the world. The phrase, a reference to a co-host’s response to Kelly Osborne’s racist comments on “The View,” surged in early 2024 as a social media trend. Users […]
Published on April 4, 2024, 6:05 p.m. by Anne Smith. You’ve probably fallen for April Fools’ jokes played on you by a friend or family member, but were you pranked by a brand this year? The concept of brands partaking in April Fools’ Day is not a new one. In 1996, for example, Taco Bell […]
