Skip links

Blog

Closing the Gap — Understanding Media Relations 

Closing the Gap — Understanding Media Relations 

Published on November 8, 2019, at 2:45 p.m. by Ally Denton. Public relations professionals are no strangers to the media. We are constantly keeping up with news and trends — ensuring we are at the cusp of anything newsworthy. In this field it’s common to interact with media gatekeepers, and with collaboration comes communication. Taking […]

The Glossier Effect

The Glossier Effect

Published on November 5, 2019, at 8:20 p.m. by Christina Guyton. My pink-obsessed roommate runs to the front door to gather yet another on-brand delivery: her long-awaited, limited-edition Glossier sweatshirt. This loyal fan has almost every skincare and beauty product by the millennial pink beauty brand. Unaware of Glossier’s merch drop, I was shocked only […]

Happily Married: Crisis Communication and Ethics

Happily Married: Crisis Communication and Ethics

Published on November 4, 2019, at 4:40 p.m. by Justine Groeber. Crisis communication and ethics are two keystones of the public relations industry. Every PR professional is ingrained with the knowledge of how to communicate effectively during a crisis and how to behave ethically in one’s public relations practice, but how closely related should these […]

Agency Spotlight: Octagon

Agency Spotlight: Octagon

Published on November 5, 2019, at 8:30 p.m. by Louise Margeson. In the business of college and professional sports, sponsorship is one of the most effective ways to drive fan engagement for brands within the industry and beyond. Sponsorship is when a business provides funds or services to a club in return for some form […]

It’s Called a Style “Guide” for a Reason

It’s Called a Style “Guide” for a Reason

Published on October 27, 2019, at 2:00 p.m. by Carlyle Ascik. On Aug. 28, 2019, a statement of under 280 characters caused an uproar in the communications industry. When the Associated Press (AP) Stylebook account tweeted a timely reminder about how its recent hyphen update pertains to football season, many journalists and public relations professionals alike took […]

Saving Planet Earth: Environmental PR

Saving Planet Earth: Environmental PR

Published on October 27, 2019, at 2:15 p.m. by Heather Griffin. The public relations industry provides many opportunities to follow your passions. You can choose to go into finance, fashion, consumer or even environmental public relations. Environmental PR is one of the lesser-known industries, yet it has an incredible impact on the world around us. […]

The PR of CBD

The PR of CBD

Published on October 24, 2019, at 12:11 a.m. by Christina Guyton. Cannabidiol, or more commonly referred to as CBD, is cropping up everywhere and in everything. From beauty salves to lattes, THC’s non-psychoactive sister has generated a lot of buzz in the past year. Following the 2018 Farm Bill’s legalization of hemp, CBD companies were […]

Inside Tips on Internships

Inside Tips on Internships

Published on October 30, 2019, at 4:30 p.m. by Ashby Brown. Whether you find yourself in the heart of the South, the sunny state of California, along the East Coast or somewhere in between, there is no limit to the number of internships available to college students. Having trouble finding inspiration for this coming summer? […]

“Starting up” a Startup: Swoptop

“Starting up” a Startup: Swoptop

Published on October 23, 2019, at 6:42 p.m. by Ali Cushing. The term “startup” has been bandied around at an increasing rate over the past few years describing young ventures taken by opportunists, such as the creation of hip new apps and small business proposals. According to Forbes “a startup is a company working to solve a […]

Return to top of page