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The Podium: What Type of PR You Should Go into Based on Your Enneagram

The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]

Betsy Dared, Charlene Dared — How Will You Dare to Change PR?

Betsy Dared, Charlene Dared — How Will You Dare to Change PR?

Published on May 23, 10:08 a.m.by Annemarie Munoz, Guest Contributor. In the United States, women make up 60-80% of the public relations workforce but occupy only one in five leadership positions. Betsy Plank dared to change the role of women in leadership and marked many firsts in the industry making her known as the first […]

Walk the Red Carpet of Fashion PR: NYC and Stilettos not Required 

Walk the Red Carpet of Fashion PR: NYC and Stilettos not Required 

Published on May 23, 2022, at 9:40 a.m. by Ivey Paulsen, Guest Contributor. Public relations in the fashion world requires strutting down New York hallways in knee-high leather boots, tackling social crises and stabbing people in the back with stilettos — figuratively, of course. At least, that’s what the iconic film “The Devil Wears Prada” […]

Tesla: One of the World’s Fastest Growing Brands

Tesla: One of the World’s Fastest Growing Brands

Published on May 6, 2022, at 11:14 a.m.by Madison Traughber Tesla’s innovative brand image, unique PR moves and lack of advertising campaigns are what captivates consumers who are looking for a fresh take on a century-old invention: the automobile. Tesla is an inspiration to all as the company possesses a unique ability to completely rethink how cars are made, promoted […]

How to Pitch Yourself to the Sports Industry

How to Pitch Yourself to the Sports Industry

Published on May 4, 2022, at 5:54 p.m.by Katie Holec. The thing that I love most about public relations is the broadness of the career paths that you can take. You don’t have to stick to the PR industry — take your talents to the fashion industry, the tech industry or even to the sports industry. As a PR professional […]

Strengthen Your Résumé With the PR Council

Strengthen Your Résumé With the PR Council

Published on May 2, 2022, at 5:40 p.m. by Heather Smyth. When applying for a job, candidates want their résumés to stand out from competing applicants. Employers look at relevant skills, experience and education when deciding if a potential employee is the right fit for their company. With the start of the COVID-19 pandemic and into that […]

Agency Spotlight: ARPR’s Success in Tech PR

Agency Spotlight: ARPR’s Success in Tech PR

Published on April 22, at 7:50 p.m.by Madison Traughber. ARPR, the largest technology public relations firm in the Southeast, was founded in 2012 by University of Alabama C&IS alumnus Anna Ruth Williams. A tech PR agency exclusively curates the reputation of technology-based companies. Tech PR is “the art of building and maintaining a positive image of a company or organization that develops and distributes […]

How Philanthropy Facilitates a Positive Brand Image

How Philanthropy Facilitates a Positive Brand Image

Published on April 20, 2022, at 5:03 p.m.by Sydney Miner. When deciding where to shop, many people choose companies that practice corporate social responsibility. By giving back to their communities, these brands develop authenticity and build trust with their publics. Brands such as State Bags and Sackcloth & Ashes give back to charities that matter to them, while selling products […]

Are PR Packages Really PR?

Are PR Packages Really PR?

Published on April 19, at 11:39 p.m. by Jen Bowman. Our TikTok For You Pages are flooded with unboxings of PR packages. Influencers with large and small platforms film themselves opening up cardboard boxes filled with brands promoting new items or lines. These videos get posted online for millions of people to view, with the hope of […]

A Passion for Your Project: How Nonprofits Startup

A Passion for Your Project: How Nonprofits Startup

Published on April 19, at 2:03 p.m. by Kyrsten Eller. The main purpose of a nonprofit is to improve quality of life, whether that be for members of a local community or for the planet. Both Operation Climate and Cool Kids Clubhouse are prime examples of nonprofits that aim to better the community altogether. Through […]

“I Believe in Nashville”: Graphic Design Work in the City

“I Believe in Nashville”: Graphic Design Work in the City

Published on April 19th, 2022, at 1:01 p.m.By Morgan Keel The only place where artists can draw inspiration from neon signs, cowboy boots, country accents and music is in the literal capital of Tennessee: Nashville. While Nashvillians might not spend all of their time walking on Broadway or attending events at Bridgestone Arena, locals embrace the Nashville culture. One way locals […]

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