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How to Master the Use of Nostalgia like “Stranger Things” to Create More Persuasive Content

How to Master the Use of Nostalgia like “Stranger Things” to Create More Persuasive Content

How to Master the Use of Nostalgia like “Stranger Things” to Create More Persuasive Content

Published on September 12, 2019, at 3:16 p.m. by Kalicia Bateman. The Netflix hit “Stranger Things” masterfully harnesses 80s nostalgia and you can too, resulting in increased audience action. When the trailer for the third season of the Netflix original series “Stranger Things” was released, I immediately texted my friends and family to alert them. […]

Are You Doing Your Best to Be Inclusive and Embrace Diversity?

Are You Doing Your Best to Be Inclusive and Embrace Diversity?

Published on September 12, 2019, at 10:35 a.m. by Jenna Dalton. When you don’t do your best to include people who are different from you, you end up lacking different perspectives that can make a campaign better by connecting with increasingly diverse audiences. Whether it’s a large company like H&M making the critical mistake of dressing […]

How to Wow Your Future Boss and Land Your First PR Job

How to Wow Your Future Boss and Land Your First PR Job

Published on September 12, 2019, at 10:32 a.m. by Caroline Richards. It’s 2:14 p.m. You’re sitting next to the phone. You interviewed at your dream firm last week, and they said they’d call today at 2 p.m. with their decision. Your leg bounces nervously. You’re thinking of the pictures you’ll put on the walls of […]

Editor Biographies, Spring 2019

Cassidy Anderson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/General Business Jobs, Internships & Other Achievements: Graphic Design Intern — Crimson Tide Productions (Current), Marketing Intern — Birmingham Barons (Current), Promotions Intern — Charleston RiverDogs (March 2018–August 2018), Public Relations Intern — Humane Society of West Alabama (October 2017–March 2018), Athletic Hostess — University of Alabama (August 2017–December 2017) […]

Food: The Greatest PR Tool of All Time

Food: The Greatest PR Tool of All Time

Published on July 9, 2019, at 8:52 a.m. by Gabby DiCarlo. Food is the perfect public relations tool because it can be so representative of a culture, organization and values, just by being itself. Your phone buzzes and you look over to see the black Netflix logo pop up on your lock screen with a […]

Staying Up to Date While Avoiding Information Overload

Staying Up to Date While Avoiding Information Overload

Published on June 11, 2019, at 12:39 p.m. by Emma Bannen. It is crucial for public relations professionals to keep up with the latest news (in the industry and beyond) and trends. But with newsworthy happenings popping up every second, it can all seem a bit overwhelming. Here are a few options to help you […]

PR and Marketing: What’s the Difference?

PR and Marketing: What’s the Difference?

Published on June 11, 2019, at 11:59 a.m. by Dasia Greer. Yes, public relations and marketing have similarities. No, they are not the same. One of the most common-known misconceptions in the workforce is that PR and marketing are identical. While most people outside of these professions come to this generalization because of a lack […]

Building the Legion Brand

Building the Legion Brand

Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs — Ashton Villa and Birmingham City F.C. Up until recently, “professional […]

Inside Look: The Quotes PR Club at UCF

Inside Look: The Quotes PR Club at UCF

Published on June 3, 2019, at 7:19 a.m. by Mickey Kennedy. Since 1981, a club has been growing at the University of Central Florida providing public relations students a place to learn, network and find internships together. The Quotes PR Club at UCF, now 80 members strong, is just the place for that. The mission […]

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