Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]
Published on March 24, 2023, at 12:49 p.m. by Ginger Morrow Public service, among other things, is one long public relations campaign. There is possibly no other field where public opinion matters more and where missteps are more obvious, so, naturally, public relations professionals have a seat at the table of any politician who cares about […]
Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core body of public relations is focused on two things — credibility and storytelling. Public relations is a popular and evolving industry: artificial intelligence, influencers, social […]
Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program for postgraduate students interested in the media industry. Participants of the program are nicknamed “pages.” This program allows its pages to gain hands-on experience in various aspects of the industry within the company. […]
Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the royal family’s recent involvement with the media, some have been […]
Published on March 20, 2023, at 4:35 p.m. by Olivia Esquivel. In order to become a public relations professional, the typical path is to attend a postsecondary school and receive at least a bachelor’s degree, potentially even a master’s degree. With such academic degrees, students gain valuable skills that they can take with them after they complete […]
Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be through a self-driving vehicle or asking an Amazon Alexa what the weather is like. […]
Published on March 12, 2023, at 9:56 a.m. by Kate Amberson. The University of Alabama and Platform Magazine alumna Katie Gatti Tassin is strikingly different from the average public relations practitioner, financial consultant or advisor. Tassin created “Money with Katie,” a blog, podcast and social media platform designed to target women who are uneducated about […]
Published on March 9, 2023, at 10:43 a.m. by Kate Amberson. If you’re like me, once you started college you spent more time on LinkedIn than any other social media platform. Scrolling through your feed while exploring new connections and potential jobs becomes addictive. In all honesty, I wouldn’t necessarily call LinkedIn a social media […]
Published on March 8, 2023, at 4:20 p.m. by Alaina McDuffie. Starbucks has been known to tinker with its menu, but its newest experimental coffee line is leaving many coffee fans scratching their heads. Known as Oleato, the new beverage line combines Starbucks’ arabica coffee with one very puzzling ingredient: Partanna extra virgin olive oil. The February 2023 product launch, which […]
Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening to their associates. Before industry leaders can be part of the solution, they must first understand what toxic positivity is and why it exists. History […]
