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Brands Find Love: Bachelor Nation Collaborations

Brands Find Love: Bachelor Nation Collaborations

Published on January 9, 2020, at 8:52 a.m. by Justine Groeber. “The Bachelor” franchise is famously known for making love and drama happen, and each season brings 30 new people to the social eye. The contestants, who gain notoriety and a social media following overnight, are the talk of the town for months after their season […]

“Keeping Up” with Your Personal Brand

“Keeping Up” with Your Personal Brand

Published on January 9, 2020, at 8:38 a.m. by Ali Cushing. The Kardashian family is one of the most well-known reality TV dynasties out there. The glamorous bunch is constantly popping up on television screens and in the tabloids, as well as across all social media platforms. Even if you don’t follow them religiously, as […]

Luxe Labels and Logos: Brand Recognition at Its Finest

Luxe Labels and Logos: Brand Recognition at Its Finest

Published on January 10, 2020, at 5:00 p.m. by Christina Guyton. The overlapping LV. The half-Venn diagram double C’s. The stacked YSL. These simple letters represent massive fashion labels with a multitude of operations. From clothing and accessories to makeup and beauty products, how is it that simple, stand-alone letters warrant such a hefty price […]

2019 in Review — Reflecting on Noteworthy Campaign Moments

2019 in Review — Reflecting on Noteworthy Campaign Moments

Published on December 12, 2019, at 10:00 p.m. by Ally Denton. With 2019 soon coming to a close, it’s nice to reflect on the past year. What were our proudest moments? Our greatest accomplishments? Although public relations can be a never-ending stream of emails and strategy meetings, it is an amazing field filled with many […]

Prêt-à-Porter PR (Ready to Wear PR)

Prêt-à-Porter PR (Ready to Wear PR)

Published on December 12, 2019, at 10:00 p.m. by Christina Guyton. Employing the latest marketing and public relations tactics to yield desired results, the fashion industry remains at the forefront of consumerism. The industry’s domestic market value alone is $406 billion, with a global value worth $3 trillion. While events like Fashion Month are seasonal, […]

First-Semester Reflection

First-Semester Reflection

Published on December 11, 2019, at 11:55 p.m. by Zoie Mestayer. Students’ first few months in college can be a whirlwind. They move away from their loved ones, their homes and their pets and move into drafty shoebox dorms full of strangers. The days of hand-holding and structured education are over as full control over one’s […]

PR Leaders Receive “C+” on 2019 Report Card

PR Leaders Receive “C+” on 2019 Report Card

Published on December 10, 2019, at 2:00 p.m. by Justine Groeber. The Plank Center for Leadership in Public Relations recently released its 2019 Report Card on PR Leaders, a biennial study that surveys PR professionals on five categories: leadership performance, job satisfaction, organizational trust, organizational culture and job engagement. The third installment of this research series surveyed over […]

Girl Boss, Meet Girlboss

Girl Boss, Meet Girlboss

Published on December 7, 2019, at 12:50 p.m. by Zoie Mestayer. As we progress further into the digital age, it is clear that the days of finding your next job, employee or collaborator through the classified section are swiftly coming to an end. According to the Pew Research Center, the majority of adults in the […]

The Job Search – Don’t Count out Nonprofit PR

The Job Search – Don’t Count out Nonprofit PR

Published on December 7, 2019, at 12:25 p.m. by Ali Cushing. Nonprofit organizations use public relations for a variety of benefits that go beyond soliciting for direct financial aid. Tactics are used to help educate the public of a nonprofit’s cause, increase awareness, find potential volunteers and bring in donations. The more positive of an […]

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