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818 to the 205

818 to the 205

Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]

The Podium: What Type of PR You Should Go into Based on Your Enneagram

The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how they deal with conflict. They pair all nine types with […]

Bourbon, Branding, Brotherhood & Beyond

Bourbon, Branding, Brotherhood & Beyond

Published on Dec. 16, 2024 at 7:39 p.m. By Victoria Donato. If you were a loyal television watcher during the 2010s, chances are you fell for the two heartthrobs who carried the hit supernatural teen drama “The Vampire Diaries.” Fictional brothers Damon and Stefan Salvatore captivated audiences with their intense sibling rivalry, leaving viewers to wonder: Am […]

Alabama Athletics: The Balance Between Branding and Humor

Alabama Athletics: The Balance Between Branding and Humor

Published on Dec. 12, 2024 at 3:53 p.m. By: Jane Blissett The bar is high for Alabama Athletics — with national championships in multiple sports, elite players and coaching staff, and a standard to win and defy expectations. The teams and athletes who are destined for greatness need to be showcased for the world to […]

Perfecting PR Pros: A Michael Smart Profile

Perfecting PR Pros: A Michael Smart Profile

Published on Dec. 9, 2024 at 7:42 p.m. By Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his career to empowering PR practitioners to grow, thrive and excel. […]

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital camera craze to sold-out low-rise jeans, past trends often make […]

Spotify Wrapped – A Harmonious Holiday Tradition

Spotify Wrapped – A Harmonious Holiday Tradition

Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick.  With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others like myself get antsy about the reveal of their Spotify […]

The Social Media Playbook for Small Businesses

The Social Media Playbook for Small Businesses

Published on Dec. 2, 2024 at 4:36 p.m. By Lisé Badeaux. Social media has become an essential tool for small businesses to build brand awareness and connect with their audiences. Unlike traditional advertising, social media allows businesses to establish direct and meaningful relationships with their customers while showcasing their unique identities. Many small businesses have successfully leveraged […]

Alex Cooper’s Digital Domination

Alex Cooper’s Digital Domination

Published on Dec. 2, 2024 at 4:28 p.m. By Jane Blissett. In 2018, Alex Cooper created and launched the hit podcast “Call Her Daddy.” Since the podcast’s release six years ago, Cooper has rebranded her career from someone giving risqué advice to the internet’s best friend. Cooper has transformed her brand into a safe space […]

Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses

Breaking Barriers, Building Legacies: Stories of Women-Owned Businesses

Published on Nov. 21, 2024 at 6:08 p.m. By Christina Hunt. Over the years, women have made their presence known in the business world. For example, there are 114% more female entrepreneurs now than there were 20 years ago, and four out of every 10 businesses in the United States are owned by women. However, the challenges of […]

The Underlying Value of Financial Comms

The Underlying Value of Financial Comms

Published on Nov. 21, 2024 at 1:38 p.m. By Rhodes Reddick. When considering potential careers for a public relations degree holder, most preprofessionals don’t consider Wall Street as a possible landing spot. While many students aspire to use a PR degree to conceptualize the next viral TikTok trend or to create the next “Just do […]

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