Skip links

Blog

The AI Advantage in PR

The AI Advantage in PR

Published on March 8, 2024, 6:25 p.m. by Anne Smith. The idea of using technology with human intelligence to perform tasks probably sounded unimaginable 10 years ago, but now, it’s our society’s new normal and is evolving constantly. Although there is still much to learn about artificial intelligence and all of its capabilities, there is […]

Breaking Through: Women in Sports Are Here to Stay

Breaking Through: Women in Sports Are Here to Stay

Philadelphia Eagles quarterback Jalen Hurts made history in 2023 when he announced his public relations, marketing and managerial team is all female. A first in NFL history, this powerful moment was further cemented when, a few months later, the team of five women helped Hurts secure a $225 million contract with an annual salary of […]

Media Blitz: The Changing Media Culture in College Football

Media Blitz: The Changing Media Culture in College Football

Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout the last decade, college football fans find themselves saying goodbye to old traditions and transitioning into a new era of the sport. With rules and […]

2024 Vision: Emerging PR Trends

2024 Vision: Emerging PR Trends

Published on March 4, 2024, 3:56 p.m. by Halston Seton. As the new year begins and technology advances, staying on top of evolving public relations trends is a must. Year after year the PR industry evolves by capitalizing on social, cultural and technological trends that result in bigger and better campaign strategies. So, what trends […]

Lil Nas X(treme)’s PR Stunts

Lil Nas X(treme)’s PR Stunts

Published on February 28, 2024, 6:12 p.m. by CamiLee Downey. If there is one star in today’s music industry who knows how to get your attention, it is Lil Nas X. The artist began his music career in 2018 with the release of his song “NUMB” and rose to stardom with “Old Town Road,” which […]

Tackling Change: The PR Impact of Flag Football on the NFL

Tackling Change: The PR Impact of Flag Football on the NFL

Published on February 27, 2024, 6:15 p.m. by Alexis Anderson The NFL is one of the most prevalent and popular sports and entertainment organizations in the United States. Its annual revenue in 2022 was $18.6 billion, with its most popular event, The Super Bowl, bringing in an average of $500 million alone. It is continuously growing and becoming more […]

Fight or Flight: Boeing’s Scramble To Salvage Its Reputation

Fight or Flight: Boeing’s Scramble To Salvage Its Reputation

Published on February 27, 2024, 10:53 a.m. by Jackson Olmstead. After boarding a flight and the plane departs the gate, the attendants give passengers a safety briefing. The usual requests and advisories include keeping your tray table folded, your seat in the upright position, and what to do with your seat cushion in case of […]

Open Cabinet: What Lloyd Austin Did Right in His Apology

Open Cabinet: What Lloyd Austin Did Right in His Apology

Published on February 21, 2024, 12:29 p.m. by Jackson Olmstead Usually when you are sick and cannot work, you have to tell your boss you won’t be there. Is it any different if your boss happens to be the president of the United States? Lloyd Austin, the first Black defense secretary and member of President Biden’s […]

The Stanley Cup Survival: The Importance of Strong Consumer Relations

The Stanley Cup Survival: The Importance of Strong Consumer Relations

Published on February 20, 2024, 3:23 p.m. by Anne Smith. A few years ago, you may have known the Stanley Cup to be the annual award given to the champion of the National Hockey League. Now, the name is more commonly associated with the high-demand, trendy water bottles that customers are obsessing over. However, the […]

Behind the 123.7 Million Super Bowl Views

Behind the 123.7 Million Super Bowl Views

Published on February 19, 2024, 5:51 p.m.by Stephanie Smith. In case you haven’t heard, Super Bowl LVIII just became the most watched broadcast of all time with an astounding 123.7 million viewers, making it the most watched since the moon landing. The Kansas City Chiefs secured a thrilling victory over the San Francisco 49ers in overtime, 25-22. While this […]

Return to top of page