by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the use of their names, images and likeness.” However, in 2008, NCAA […]
Published on April 3, 2023, at 2:32 p.m. by Hailey Castillo. Sports mega-events are defined as “one-time sporting events of an international scale” that yield “extremely high levels of media coverage and impacts.” These familiar events include the likes of the summer and winter Olympics, as well as the FIFA World Cup. For host countries of these events, the […]
Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z, are familiar with. It’s credited with its “Live Fit” lifestyle and immense success with younger generations that has seemed to skyrocket in the last few years. Though the company was founded in 2005, its popularity […]
Published on March 23, 2023, at 11:33 p.m.by Helen Carson. A new band has taken the stage, but it’s not quite what you would expect. A 1970s-inspired rock band with feuding lead singers and a killer soundtrack, “Daisy Jones & the Six” has quickly risen to popularity for readers, viewers and listeners everywhere. The initial story […]
Published on March 29, 2023, at 5:30 p.m. by Morgan Perkins. Recent college graduates struggling with imposter syndrome are not alone. The transition from being a student to working in the public relations industry can cause challenges for even the most prepared students entering the field. Luckily, the difficulties of the transition typically do not last throughout […]
Published on March 29, 2023, at 1:16 p.m. by Emilia Ciezadlo. Since 1948, the Met Gala has been one of the most iconic recurring events in fashion history and has even been coined “fashion’s biggest night out.” Traditionally held on the first Monday in May, the Met Gala is a fundraiser that benefits the Metropolitan Museum of Art. […]
Published on March 24, 2023, at 12:49 p.m. by Ginger Morrow Public service, among other things, is one long public relations campaign. There is possibly no other field where public opinion matters more and where missteps are more obvious, so, naturally, public relations professionals have a seat at the table of any politician who cares about […]
Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core body of public relations is focused on two things — credibility and storytelling. Public relations is a popular and evolving industry: artificial intelligence, influencers, social […]
Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program for postgraduate students interested in the media industry. Participants of the program are nicknamed “pages.” This program allows its pages to gain hands-on experience in various aspects of the industry within the company. […]
Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the royal family’s recent involvement with the media, some have been […]
