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From Alabama to the Big Apple

From Alabama to the Big Apple

Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city. These are all things that encapsulate the New York City […]

Mastering Social Media: Crafting Your Brand and Navigating Niches

Mastering Social Media: Crafting Your Brand and Navigating Niches

Published on November 17, 2023, at 3:46 p.m. by Kat Weir. In the world of social media, establishing a brand presence is essential for businesses looking to connect with their target audiences effectively. Furthermore, finding a niche within the vast digital realm is crucial for standing out and resonating with a specific target audience. Finding brand identity Before venturing […]

Get Ready for Success: #GRWM

Get Ready for Success: #GRWM

Published on November 15, 2023, 4:25 p.m. by Jillian Middleton. The “get ready with me” trend has taken over platforms such as TikTok, showcasing social media influencers in their natural states getting ready for an event of some sort. Whether they’re getting ready for bed, a night out, date night or school, the trend has […]

The Public Relations of Being Responsible: CSR

The Public Relations of Being Responsible: CSR

Published on November 15, 2023, 3:40 p.m. by Kat Weir. In a world of increasing social awareness and activism, the role of businesses in society has evolved beyond simply generating profits. Corporate social responsibility (CSR) has become a central value for organizations, reflecting a broader commitment to make a positive impact on society. One key aspect of […]

Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Deck the Halls: How to Approach the Holiday Season as a PR Practitioner

Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly. What the consumers don’t see is all the time and […]

Choose Your PR Path: In-House or Agency

Choose Your PR Path: In-House or Agency

Published on November 10, 2023, 5:43 p.m. by Jillian Middleton. One of the biggest decisions public relations professionals can make throughout their career is whether they want to work on an in-house team or work in a boutique or large agency setting. Knowing the difference between agency and in-house work experiences is crucial for professionals […]

Controversial Comedians: Balancing Humor and PR

Controversial Comedians: Balancing Humor and PR

Published on November 8, 2023, 3:33 p.m. by Kat Weir. Comedians often walk a fine line between humor and controversy, pushing boundaries to entertain and provoke thought. Matt Rife, Joe Rogan and Theo Von are prime examples of comedians who have found themselves in the spotlight, both for their comedic talent and their controversial remarks. Imagine having […]

The Importance of a Digital Portfolio in the PR Industry

The Importance of a Digital Portfolio in the PR Industry

Published on November 7, 2023, 1:13 p.m.by Alison Reed. The idea of creating a portfolio is often associated with careers in creative advertising. In the past, both art directors and copywriters would craft a physical collection of the work they have created; however, creating a portfolio has become a necessity for anybody pursuing a career […]

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations through earned media channels—including broadcast, print, radio, and online media […]

The Pop-Up Phenomenon: Pros And Cons

The Pop-Up Phenomenon: Pros And Cons

Published on November 3, 2023, 11:09 a.m.by Chloe Petro.  A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand to get to know each other better through an oftentimes […]

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