Published on February 15, 2o24, 11:47 p.m.by Halston Seton. When you walk into an Abercrombie store, your eyes don’t instantly tear up from the smell of men’s cologne anymore. Better yet, there’s enough light throughout the store so you can actually see the clothes you might end up purchasing. That game-changing rebrand took place in […]
Published on February 14, 2024, 4:52 p.m.by Meg Fullen. Valentine’s Day is a special day across the United States. Whether it is a day you love or loathe, we can all agree our wallets take the biggest hit. Every year brands come out with new and clever ways to promote Valentine’s Day. With brands competing […]
Published on February 8, 2024, 11:58 a.m.by CamiLee Downey You have been living under a rock if you have not heard of Kendall Jenner’s company 818 Tequila. Since the brand’s launch in 2020, 818 has won 43 blind tasting awards at 13 international spirits competitions. The reality TV star/supermodel has had a whirlwind of media attention on […]
Published on February 7, 2024, 7:07 p.m. by Alexis Anderson. We’re all familiar with influencers and the seemingly fun and luxurious brand trips they are invited to attend. From Alix Earle’s glamorous Tarte brand trip to Dubai to Darcy McQueeny’s all-inclusive trip to Los Angeles for White Fox Boutique’s “birthday celebration,” we are all enamored with these influencers’ […]
Published on February 6, 2024 at 11:34 a.m. by Kat Weir. Jukebox musicals are captivating productions that infuse popular songs into their narratives and have become a vibrant fixture in the world of entertainment. From the toe-tapping tunes of “Mamma Mia!” to the reimagined classics in “& Juliet,” these musicals transport audiences through the melodies of yesteryears while intricately navigating […]
Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body images and for crowning tall, thin young women. However, pageants are also known for building resilience by exposing women to competition and potential setbacks — teaching them to handle success and […]
Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their entry-level job to lay the foundation of their newfound professional lives, and an increasing number of graduates have found that there are often advantages to […]
Published on December 23, 2023, 12:41 p.m.by Ali Burleson. Over 63 years ago, many Americans gathered around the television screen to narrow their focus on the first televised presidential debate. Since then, communication strategies have evolved. Yet, at the heart of these debates, the purpose remains the same. A presidential debate is deemed effective when […]
Published on December 13, 2023, 6:12 p.m. by Caroline Raley. Fashion public relations brings together creativity and communication, turning clothes into stories that connect with everyone’s niche. Fashion PR is defined as “the promotion of clothing and accessory brands through earned media channels.” While this seems simple enough, it is one of the most intense industries to […]
