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50 Years Later and It’s Still Saturday Night

50 Years Later and It’s Still Saturday Night

Published on March. 8, 2025, at 2:06 p.m. by Abby Cope. The show “Saturday Night Live” has been a staple on television screens in homes across the country every weekend for years. From its rather chaotic origins of its pilot in 1975, SNL has come a long way from its early days. The first airing […]

The Super Bowl: The Brand Within a Brand

The Super Bowl: The Brand Within a Brand

Published on March 6, 2025, at 1:53 p.m. By Olivia Pickens. The National Football League has been reserved for only the greatest over the past 105 years. It’s a place where the best meet and compete against the best. For almost 60 of those 105 years, the Super Bowl has been the ultimate game to […]

Weaponized Words and the Battle for Reputation

Weaponized Words and the Battle for Reputation

Published on March 6, 2025, at 10:12 a.m. by Reese Ham. “Sticks and stones may break my bones, but words can never hurt me.” This age-old rhyme becomes more untrue and dated with the evolution of social media and speed at which news travels. Words strategically — or randomly — strung together and blasted through […]

Navigating Media Trust

Navigating Media Trust

Published on March 3, 2025, at 5:27 p.m. by Gracie Powell. As more people today turn to social media, websites and apps for news rather than established print publications, it can be difficult to know what and who to trust. Social media platforms prioritize engagement, which can amplify the use of sensational or misleading content to gain […]

City Paper Co.’s Century of Success

City Paper Co.’s Century of Success

Published on March 3, 2025, at 5:20 p.m. by Gracie Powell. When you hear “paper company,” you probably think of tissue paper or paper bags. Well, City Paper Co. in Birmingham started as a company producing just that. But, over the last 128 years, it has expanded into a multimillion-dollar seller of promotional materials. Known for uniquely telling its […]

Meaning Over Marketing: Gen Z’s PR Revolution

Meaning Over Marketing: Gen Z’s PR Revolution

Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a few common stereotypes associated with Gen Z. While these labels capture the culture, they often overlook the generation’s deeper impact on communication and media. The reality is Gen Z has disrupted traditional […]

Media Training Legends

Media Training Legends

Published on Feb. 27, 2025, at 12:33 p.m.by Isabella Avila. In today’s face-paced, media-oriented world, the ability to communicate a brand’s image through media interviews is more critical than ever. Media training for public figures has been a basic component in the public relations industry but also acts as an unspoken necessity to avoid breaking […]

Politics, Pop Stars and Public Relations

Politics, Pop Stars and Public Relations

Published on Feb. 27, 2025, at 7:53 a.m.by Evie Feinour. As November 2024 approached and the United States Presidential Race intensified, it seemed like each day brought a new celebrity voicing support for a candidate or sharing reasons for opposing another. Public figures like Taylor Swift, Beyoncé, Elon Musk and others from diverse industries used their platforms […]

Tumble Out of Bed and Onto Broadway: Dolly Parton’s Story Comes to Life

Tumble Out of Bed and Onto Broadway: Dolly Parton’s Story Comes to Life

Published on Feb. 26, 2025, at 6:11 p.m. by Ella Kate Baker. If you’re anything like me, you probably lost your mind when Dolly Parton announced her new musical “Dolly: An Original Musical,” which is coming to Broadway in 2026. And if you’re really like me, you already snagged tickets to the Nashville premiere this summer. Known for […]

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