Published on December 4, 2023, 11:46 a.m.by Katherine Williams and Carsyn Smiling. On average, there are 4.4 million businesses created each year. This competition drives some companies to “rebrand” in order to stand out to target audiences. However, there are many more factors to consider than meets the eye. Understanding the brand’s story Rebranding is an intricate […]
Published on November 27, 2023, 3:24 p.m.by Shaley Brown. 101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and the nation’s largest Greek community. Known for the best college […]
Published on November 17, 2023, 7:56 p.m.by Chloe Petro. When most people think of public relations, they think of press releases, PR unboxing hauls or celebrity PR failures. While public relations encompasses those things, it also plays vital role in more industries than people realize. One place people may not think to find public relations is in […]
Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city. These are all things that encapsulate the New York City […]
Published on November 17, 2023, at 3:46 p.m. by Kat Weir. In the world of social media, establishing a brand presence is essential for businesses looking to connect with their target audiences effectively. Furthermore, finding a niche within the vast digital realm is crucial for standing out and resonating with a specific target audience. Finding brand identity Before venturing […]
Published on November 15, 2023, 4:25 p.m. by Jillian Middleton. The “get ready with me” trend has taken over platforms such as TikTok, showcasing social media influencers in their natural states getting ready for an event of some sort. Whether they’re getting ready for bed, a night out, date night or school, the trend has […]
Published on November 15, 2023, 3:40 p.m. by Kat Weir. In a world of increasing social awareness and activism, the role of businesses in society has evolved beyond simply generating profits. Corporate social responsibility (CSR) has become a central value for organizations, reflecting a broader commitment to make a positive impact on society. One key aspect of […]
Published on November 13, 2023, 3:43 p.m.by Chloe Petro. The holiday season is finally here, which means so are holiday sales, campaigns, philanthropic efforts and more. Every single year consumers partake in holiday traditions of extra shopping and spending during the season to be jolly. What the consumers don’t see is all the time and […]
Published on November 10, 2023, 5:43 p.m. by Jillian Middleton. One of the biggest decisions public relations professionals can make throughout their career is whether they want to work on an in-house team or work in a boutique or large agency setting. Knowing the difference between agency and in-house work experiences is crucial for professionals […]
Published on November 8, 2023, 3:33 p.m. by Kat Weir. Comedians often walk a fine line between humor and controversy, pushing boundaries to entertain and provoke thought. Matt Rife, Joe Rogan and Theo Von are prime examples of comedians who have found themselves in the spotlight, both for their comedic talent and their controversial remarks. Imagine having […]
