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Weighing in on Marie Claire’s PR Disaster

“Kiss my fat rolls.” That was just one of more than 3,600 responses to a Marie Claire blogger’s post called, “Should ‘Fatties’ Get a Room? (Even on TV?).” The post, in which blogger Maura Kelly addresses her disgust for overweight couples on television shows like the CBS sitcom “Mike & Molly,” has been the root […]

Social Media: The New Polling Machine?

Have you ever logged on to Facebook or Twitter and noticed a common theme among statuses or tweets? Within minutes you probably found yourself exploring what all the buzz was about. By the end of the day, you probably commented on the trending topic yourself. Whether the breaking news relates to celebrity gossip, an economic […]

Bridging the Gap Between the Logo and the Message

Who knew three little letters could cause such a stir? Gap, the clothing store known for its iconic white-on-navy logo, launched a new look on Oct. 4. The revamped logo featured thick, rounded Helvetica font with a small blue-gradient square. Less than one week later, however, the retailer announced its decision to return to the […]

Election 2010: What Will Become of the Tea Party?

As Tuesday’s midterm elections draw closer, hype about the Tea Party seems to have died down from its height this summer. As a result, some political communicators believe the Democrats will retain their majority in Congress. Still others believe the Tea Party’s appeal to fresh-thinking Republicans will lead to noteworthy gains next week. Either way, […]

Glee’s GQ Photo Shoot

Many parents are concerned about their children being desensitized by programs airing on MTV or E! because of their reputation for risqué content. We expect to see scantily-clad clothing and explicit behavior when tuning in for “Keeping up with the Kardashians,” but the same conduct on Fox’s light-hearted musical focused around students at William McKinley […]

Does the Cox/Arquette Split “Scream” Publicity Stunt?

Hollywood couple David Arquette and Courteney Cox announced last week they are splitting after 11 years of marriage. The couple coincidentally announced their split before the premiere of their upcoming movie, “Scream 4,” and Cox’s season premiere of “Cougar Town.” According to ET, Arquette and Cox’s relationship kicked off on the set of “Scream” in […]

Dude, Where’s My Website Traffic?

Last May, I took on the job of creating a website for LessThanUThink, a student-run communications campaign combating binge drinking on campus using a $75,000 grant from The Century Council. At the time, I thought I held the key to campaign success; in a digital world, a website makes or breaks a company, brand or […]

Favre’s Lips Are Sealed After “Out-of-Bounds” Texts

We thought the “sexting” epidemic only afflicted hormonally-charged, pubescent teens. Then the Brett Favre scandal hit newsstands across the nation. Allegedly, the 41-year-old Minnesota Vikings quarterback has been making passes both on the field and off; Jenn Sterger, a former New York Jets sideline reporter and Playboy Bunny, claims Favre sent her unsolicited nude self-portraits […]

PR = Satisfaction > Stress

Public relations professionals are known for overworking themselves and biting off a little more than they can chew, even if it means working 12- to 15-hour days. Whether it’s taking on an extra event you don’t have time to plan and promote or overwhelming yourself with goals for a campaign you’re working on, PR work […]

Mission Possible: Obtaining an Internship

Our professors repeat one word to us public relations students over and over: experience, experience and more experience. But how do we get that experience? Internships. All PR students are encouraged to get internships. This gives us much-needed experience, opens up our job prospects and widens our professional network. Of course gaining experience seems a […]

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