by Cheryl Gale, Guest Blogger Managing Partner and Co-founder, March Communications As PR professional for 20 years in both the U.S. and European markets, I’ve had the fortune to experience many media trends that have come and gone and come back again. Just last month I had the opportunity to learn about one of the […]
When I chose public relations as my college major, I honestly didn’t know what it meant. I’ve always enjoyed writing and knew communication was the field for me, but I didn’t really know what direction to take. Once I began to take my PR courses, I thought attending class and making good grades would be […]
As college students, we throw around the word “addiction” when we’re referring to our BlackBerrys, iPhones, iPods, Facebook and Twitter pages, YouTube and other media; we’re social media “junkies,” and we fall apart when our crops die on Farmville. But, is social media addiction a real sickness? Studies show social media addiction is very real, […]
Nike released an advertisement with Tiger Woods that continues to receive a lot of hype. In the ad, Tiger’s late father speaks to him on current issues that erupted in the past couple of months. Because many sponsors no longer want to be associated with Tiger, they dropped him from their advertisements; however, Nike is […]
If I’m bored with nothing to do, I will more than likely turn on my favorite home-shopping network, QVC. If I bought an item every time I watched QVC, I would be in debt up to my eyeballs. Yes, it’s one of my weaknesses. In case you don’t know, QVC stands for quality, value and […]
Apple dominates the Smartphone market today because of its 100,000 plus applications, but other Smartphones are catching up. With all the available apps, why not take advantage of the great resources held in your hand? There are apps available for your Smartphone of choice featuring everything from making a to-do list to translating languages, and […]
As students prepare for their transition into the workforce, they are expected to have experience in developing campaigns for clients whether in the classroom or in the field. One thing’s for sure: real-world experience is always better than working with an imaginary client. As a senior at The University of Alabama, I have had the […]
Whether you’re a die-hard Apple fan or a PC-loving naysayer, chances are you’ve heard about the iPad by now. Apple’s latest gadget hit stores April 3, with droves of early-adopters waiting hours in line to buy one. Personally, I was sleeping that morning. I haven’t rushed out to grab an iPad yet for several reasons: […]
As a soon-to-be college graduate, I am excited and ready to begin my career in public relations. However, I have several uncertainties and questions about my future field. The most prevalent and recurring of these uncertainties is when and how to ‘toot my own horn.’ Someone once told me, “If you don’t toot your own […]
I was recently assigned a case study for one of my public relations classes. We were grouped together and assigned a client by luck of the draw, and we could choose to cover whatever type of public relations practice we thought the most interesting. My group’s client is General Motors, and I immediately thought of […]
