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Social Media 101 — Should Colleges Add Social Media to the Classroom?

Posted At: March 24, 2010 1:32 PM by Rachel Davis Social media is not a trend. It has changed the way public relations practitioners think about communicating. Many entry-level communications jobs require social media knowledge to be hired, and employers are increasingly expecting social media-savvy college graduates. College graduates are expected to understand, implement and express […]

Economic Hardship: In-house PR vs. Outside Agencies

Posted At: February 17, 2010 2:58 PM by Scott Young Economic turmoil causes organizations of all sizes to seek immediate relief from economic burdens that threaten their very existence. Executives find themselves wondering what is essential for their organizations to survive. They may be faced with tough decisions about whether or not to lay off employees. […]

The Adventures of The Big Read

Posted At: February 17, 2010 2:43 PM by Autumn Winsett Student agency partners with Alabama libraries to promote literacy Some University of Alabama public relations students began this semester hitting the books, but not textbooks. The Adventures of Tom Sawyer by Mark Twain is their book of choice because they are supporting reading for pleasure and the public […]

Snail Mail or E-mail: Press Kits for the New Media

Posted At: February 17, 2010 1:53 PM by Allison Cook In the past decade, public relations has grown and expanded; the impact of the Internet and e-mail on the industry has grown as well. Now, news circulates 24/7, and journalists need accurate information quickly. Journalists can’t always wait for the postal service to deliver information to […]

The Newsletter: A Valuable PR Tool No Matter How You Deliver It

Posted At: February 17, 2010 1:39 PM by Haley Barr All over the world, businesses and organizations are taking advantage of the benefits of newsletters. Newsletters come in many different forms and are typically produced by or for a business firm, nonprofit organization or government agency in order to communicate to key internal and external publics. […]

From a PR Intern to a PR Professional: Tackling the Transition

Posted At: February 17, 2010 1:27 PM by Madeline Reeves College students hear repeatedly that the key to a successful future in the public relations field is largely dependent upon completing several quality internships. Some experts would say that internships, or the lack thereof, can ultimately make or break your career. Is this really true? If […]

Welcome – Volume V, Issue 1, Fall 2010

Welcome!   Thank you for joining us for Volume V, Issue I, of Platform Online Magazine. We are proud to continue Platform‘s diverse range of public relations topics by creating articles and blog posts relevant to matters facing our industry and society today. Features in this issue offer a look into image advertising, international PR, communication […]

Biographies for Fall 2010 – Volume V, Issue I

Caroline Beard – Franklin, Tenn. Major/Minor: Public Relations and Spanish/Double Major Academic Achievements: Presidential Scholarship Recipient, Munson Foundation Scholarship Recipient, John W. Felton Public Relations Endowed Scholarship Recipient, President’s List (Fall 2007—Fall 2009), Public Relations Academic Award for Sophomores, Public Relations Academic Award for Juniors, Alpha Chi Omega Outstanding Sophomore, Kappa Tau Alpha, University Honors Program, Brentwood United […]

Contributing Writers – Volume V, Issue I, Fall 2010

Posted At: June 9, 2011 9:39 AM  Desiree Mahr is a senior double majoring in public relations and Spanish at The University of Alabama. Through past internships and volunteer work, Desiree has gained a wealth of experience in public relations and is eager to start her career. Currently, Desiree is a student writer at The University […]

TSA: Reshaping the Way Federal Agencies Communicate

Posted At: December 10, 2010 5:13 PM by Hillary Stroud With the holidays just around the corner, some people may find themselves waiting in multiple security lines before boarding their flights home. It may seem like a tedious and time-consuming task, but the Transportation Security Administration (TSA) sees it quite differently. When there is a threat […]

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