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The Two Words That Say It All

by Jaclyn McNeil Two simple words that can take you far in life: “Thank you.” Transitioning from college to the workforce seems like a daunting task, one that requires connections, communication and a little bit of humility. In a blog post titled “Why You Will Never Get Hired at Our PR Firm,” president of Buchanan […]

Twitter to the Rescue!

By Jaclyn McNeil On April 27th, a massive tornado sent horror throughout Tuscaloosa within minutes and left many without power for weeks. At one time, a citywide power outage would mean no communication with anyone who was not within arm distance. Now, the lack of power due to a natural disaster shines light on the […]

Google+: The New Facebook?

By Jaclyn McNeil If you’re like me, you’ve had your Facebook profile for a while. I created my Facebook profile sophomore year of high school; I have way more friends than is humanly possible to call actual friends. That reminds me: I’ve been meaning to “trim the fat” on my friend list. Through the years […]

Social media v. Casey Anthony

By Jaclyn McNeil Casey Anthony was found #notguilty of murdering her 2-year-old daughter, Caylee, in the trial that became this summer’s most watched reality TV show. The verdict was tweeted, retweeted, facebooked and blogged, mostly with outrage and disbelief. The media and public had already reached a verdict in the case long before the trial […]

LeBron James: Time for a Little Humility

by Megan Cotton Last November in my blog I asked “Can LeBron Take The Heat?,” a response to the Nike “What Should I Do?” video meant to repair LeBron James’ broken image after his move to Miami and the much hated ESPN special, “The Decision.” In my opinion the commercial did its job, using pop culture […]

Graduation Desperation

by Karissa Bursch As my last blog post for Platform Magazine I find it only fitting to write about the one thing that has been on my mind almost 98 percent of the time since spring break . . . and that is graduation. Yes, it has finally come and gone — both the most […]

How to Earn an A+ in Business Etiquette

by Elizabeth Howell, guest blogger Although public relations professionals are not required to pass an academic course on etiquette, knowing how to properly communicate outside of press releases and blog posts is a lesson that is essential. Engaging with clients and co-workers at promotional events and professional seminars requires public relations practitioners to understand the […]

The Media Missed the Point… Again

By: Miriam Fry There are many opinions in the world about what PR really is, and what PR professionals do on a daily basis. While PR professionals are not evasive about their job duties and generally do not leave room for interpretation, mainstream media outlets are known to cast stones and write PR off as […]

A Royal PR Opportunity

By Amanda Coppock Once upon a time there was a beautiful brunette commoner who went to St. Andrew’s University and caught the eye of a prince. After a long courtship the prince finally proposed to the beautiful commoner and the wedding preparation commenced. It’s a story little girls dream of their whole lives, and for […]

A Hole In Southwest’s Image?

By Marissa Stabler I boarded the plane for my last trip to Dallas before my big post-graduation move (road-trip style) next month. Two energetic flight attendants made colorful remarks over the PA system. I took to my iPhone and tweeted how I would miss Southwest’s friendly customer service. As the airplane ascended, I calmly read […]

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