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Graduation Desperation

by Karissa Bursch As my last blog post for Platform Magazine I find it only fitting to write about the one thing that has been on my mind almost 98 percent of the time since spring break . . . and that is graduation. Yes, it has finally come and gone — both the most […]

How to Earn an A+ in Business Etiquette

by Elizabeth Howell, guest blogger Although public relations professionals are not required to pass an academic course on etiquette, knowing how to properly communicate outside of press releases and blog posts is a lesson that is essential. Engaging with clients and co-workers at promotional events and professional seminars requires public relations practitioners to understand the […]

The Media Missed the Point… Again

By: Miriam Fry There are many opinions in the world about what PR really is, and what PR professionals do on a daily basis. While PR professionals are not evasive about their job duties and generally do not leave room for interpretation, mainstream media outlets are known to cast stones and write PR off as […]

A Royal PR Opportunity

By Amanda Coppock Once upon a time there was a beautiful brunette commoner who went to St. Andrew’s University and caught the eye of a prince. After a long courtship the prince finally proposed to the beautiful commoner and the wedding preparation commenced. It’s a story little girls dream of their whole lives, and for […]

A Hole In Southwest’s Image?

By Marissa Stabler I boarded the plane for my last trip to Dallas before my big post-graduation move (road-trip style) next month. Two energetic flight attendants made colorful remarks over the PA system. I took to my iPhone and tweeted how I would miss Southwest’s friendly customer service. As the airplane ascended, I calmly read […]

BP’s Perfect Storm, One Year Later

By: Miriam Fry Today marks the one-year anniversary of the BP Oil Spill in the Gulf of Mexico, which has been recorded as the largest oil spill in U.S. history. The scope of damage from this spill surpassed even the Exxon-Valdez spill of 1989. The minute Transocean’s oil rig exploded, BP had a PR challenge […]

Please Don’t Go: Fans and Team Relocation

By Wesley Vaughn Professional sports teams can unite a city. They can bring sadness or jubilation, and they can represent a city in their style of play. They can even pleasantly distract a city from its own harsh realities. But, they can also move. In effect, teams can divorce cities to move in with a […]

Making a Pointe

By: Katherine Baker In the recent film “Black Swan,” Natalie Portman stars as the ballerina in a production of “Swan Lake.” Portman won the Oscar for best actress for her performance, in which she did most of the dancing. Recently though, Sarah Lane, Portman’s dance double, made claims that Portman only danced in 5 percent […]

Does Calvin Klein know PR? Part Two

By Aman Judge Calvin Klein officially kicked off its CK One campaign on March 1, but has it really utilized the campaign to its full advantage? CK One is a campaign meant to attract the younger consumer to the Calvin Klein brand. Although there has been an increase in sales, Calvin Klein has yet to […]

Conquer the Chaos: Three Stress-Busting Tips

By Elizabeth Howell Attention PR junkies, it’s time to stop squeezing that tiny foam replica of planet Earth. There are rational strategies to manage the mania that is public relations. In an earlier post featured by Platform Magazine, PR = Satisfaction > Stress, Laura Rabushka brought to light that while public relations is a field […]

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