By: Miriam Fry Today marks the one-year anniversary of the BP Oil Spill in the Gulf of Mexico, which has been recorded as the largest oil spill in U.S. history. The scope of damage from this spill surpassed even the Exxon-Valdez spill of 1989. The minute Transocean’s oil rig exploded, BP had a PR challenge […]
By Wesley Vaughn Professional sports teams can unite a city. They can bring sadness or jubilation, and they can represent a city in their style of play. They can even pleasantly distract a city from its own harsh realities. But, they can also move. In effect, teams can divorce cities to move in with a […]
By: Katherine Baker In the recent film “Black Swan,” Natalie Portman stars as the ballerina in a production of “Swan Lake.” Portman won the Oscar for best actress for her performance, in which she did most of the dancing. Recently though, Sarah Lane, Portman’s dance double, made claims that Portman only danced in 5 percent […]
By Aman Judge Calvin Klein officially kicked off its CK One campaign on March 1, but has it really utilized the campaign to its full advantage? CK One is a campaign meant to attract the younger consumer to the Calvin Klein brand. Although there has been an increase in sales, Calvin Klein has yet to […]
By Elizabeth Howell Attention PR junkies, it’s time to stop squeezing that tiny foam replica of planet Earth. There are rational strategies to manage the mania that is public relations. In an earlier post featured by Platform Magazine, PR = Satisfaction > Stress, Laura Rabushka brought to light that while public relations is a field […]
By Katy Echols As the semester draws to a close, students are looking to what lies ahead. As they move on to various jobs, armed with vast knowledge and training, students often rely on their degrees to represent their qualifications. But is that all there is? Is an impressive resume enough to get the job? […]
By Libby Page As PR professionals, our job is to create relationships with clients, publics and media outlets. This relationship can only succeed if trust is gained. Therefore, we must strive to achieve the understanding of those around us. Like many other trends, trust is constantly changing. It is important to research the themes related […]
By Hannah McDaniel This weekend I attended the Mid America Truck Show… Yes, a trucking show. While there, I realized that like at any other convention or event, PR played an important role. Before anyone gets too worked up: No, public relations is NOT synonymous with event planning. That said, our field DOES have a […]
By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With an assortment of discounted restaurants and activities, this unique marketing tool has allowed local businesses to prosper and residents to […]
By Karissa Bursch Over spring break, I attended the music festival South by Southwest in Austin, Texas. According to the website, the SXSW conferences and festivals “offer the unique convergence of original music, independent films, and emerging technologies.” In other words, it’s a chance for a music-lover like myself to go wild on an overload […]
