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The Spirit of Apple

The Spirit of Apple

by Sarah Shea, editor Originally published on PROpenMic When it comes to PR, Apple has it figured out. The company handles even the most secretive product releases virtually seamlessly. But what is the global technology giant to do when its founder and immediately former CEO passes away? Change nothing. And that’s not to say the […]

Millenium hippies

Millenium hippies

by Dorothy Griffith “My favorite part about life these days is the ability to complain about it online.”—@hipstermermaid First they were beatniks. Then rock-n-roll fans, hippies, punks, rappers and more. Every generation has its version of counter culture and ours is no exception. Today’s seemingly rebellious youth have come to be known as “hipsters.” They […]

Brady and UGGs: The perfect pair

Brady and UGGs: The perfect pair

by Meghan Rodriguez Women love him and men secretly envy him. He’s won two Super Bowl MVP awards and holds the NFL record for most touchdown passes in a single regular season. He’s married to a Brazilian supermodel and recently signed a contract extension that amounts to the NFL’s richest deal on an annual basis. Still don’t know who […]

Staying ‘tru’ to the moo

Staying ‘tru’ to the moo

by Bailey Carpenter Growing up, the most glorious days of the week at my elementary school were chocolate milk days. We would all clamor and push for the door and fight over the brown cartons until every last one was gone. Some of us even claimed chocolate milk made the mystery meat taste better. Recently, […]

To beard or not to beard?

To beard or not to beard?

by Maria Sanders “Fear the Beard” has become a battle cry for fans of the San Francisco Giants baseball team. The phrase was coined when Giants closer Brian Wilson began growing a beard during the team’s 2010 play-off run. He promised not to shave it until the Giants lost. The beard became a good luck […]

And the verdict is: PR is a must

And the verdict is: PR is a must

by Hope Peterson What do you think a lawyer would say if a public relations professional asked to organize a communication plan for the lawyer’s firm? Probably “no, we don’t need it.” Even though he would be wrong, don’t be too quick to judge this hypothetical lawyer. Many think public relations practitioners offer skills that […]

Netflix Makes a Hasty Change

Netflix Makes a Hasty Change

Originally published on PROpenMic by Emily Diab For years, Netflix has been the miracle service that kept the DVD rental industry afloat. At least its own rental industry. Netflix also takes much of the blame for crashing traditional rental businesses such as Blockbuster and Movie Gallery. Some such businesses were forced to close their doors forever, helping […]

Let’s Give Them Something to Talk About

Let’s Give Them Something to Talk About

by: Meghan Rodriguez If you happened to be on Facebook or Twitter the night of September 5, you most likely saw status updates and tweets referring to Maryland football. But the posts had nothing to do with touchdowns or sacks, and everything to do with the University of Maryland’s uniforms. In its season opener against […]

The New and Improved PR Practitioner

The New and Improved PR Practitioner

by: Alex Reichenbach PR practitioners have always been expected to have impressive writing and communication skills to show on their résumés. Although these skills are important, they are only the beginning of what is expected of PR practitioners during these technologically savvy days. Recent changes in the World Wide Web have forced a new professional […]

UFC Knocks out Competition with Social Media

UFC Knocks out Competition with Social Media

by: Maria Sanders The Ultimate Fighting Championship (UFC) is the world’s largest promoter for the sport of mixed martial arts (MMA). UFC, with its parent company Zuffa LLC, employs more than 350 fighters, both male and female. With such a large talent base, maintaining effective employee relations is a top priority for the organization. For the last three […]

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