Posted At: May 10, 2010 1:06 PM by Rachel Davis In an industry like public relations, only so much can be learned inside a classroom. A lot of training comes from hands-on experience, and employers expect those seeking public relations jobs to have experience in their field. Internships are the easiest way for students to gain […]
Posted At: May 10, 2010 12:44 PM by Caroline Beard In looking at the 2009 PRWeek awards, the diversity of the award-winning campaigns is impressive; they range from touching and heartfelt (“A New Face for Lai”) to humorous (“‘What Would You Do for a Klondike Bar’ Goes Viral”) to wacky and bizarre (“Middlebury College Spring Break […]
Posted At: April 23, 2010 4:28 PM by Autumn Winsett The stakes are high in nonprofit organizations. There are many audiences to serve and limited resources to execute plans. Communicating to stakeholders in new, effective and innovative ways is crucial. The role of a nonprofit organization can be both exciting and challenging, but The Arbor Day […]
Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade publications so valuable, and how are they being utilized in the field of public relations? In our field, “trade journal” […]
Posted At: April 23, 2010 10:55 AM by Scott Young We see many articles and blog posts about what PR isn’t, but rarely do we see information about what PR really is outside the classroom. Students seem to be confused as they enroll for PR classes. I hear students in class say, “I am going to […]
Posted At: April 21, 2010 1:53 PM by Haley Barr Living in a beauty-driven society, it’s no secret the cosmetic industry is constantly introducing new and innovative products to improve the appearance of women across the globe. Like other businesses and organizations, it is essential for cosmetic companies to utilize PR to build and maintain relationships […]
Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed by one of the whales during a show, and the Internet has been churning with questions about the safety of the […]
Posted At: March 24, 2010 1:57 PM by Kassandra Hannay In today’s media-filled world, we have grown accustomed to promotional advertising. In a single commercial break, we listen to adverts tell us which products to buy, which politicians to elect and which companies are the best. As consumers, we decide to either take the suggested action […]
Posted At: March 24, 2010 1:34 PM A message for public relations students and young professionals by Lauren Novo, Contributing Writer I used to be an invisible student … figuratively speaking, of course. I studied hard, excelled on tests and papers and brought home stellar report cards — all under the radar. I typically only […]
Posted At: March 24, 2010 1:34 PM by Megan Parks With the development of new technologies, the print industry is drastically changing, and to say it’s changing fast may be an understatement. Throughout history, there have been countless life-altering inventions. The car, light bulb and computer are just a sample of inventions that forever changed the […]
