When creating a promotional campaign, the fear of burning out too quickly or over-promising results is almost always a present concern. We learn in Public Relations 101 the importance of engaging your audience. When the plans for the Wizarding World of Harry Potter began in 2007, Universal Studios made knowing its audience top priority. Based […]
Public relations practitioners regularly take on the responsibility of forging and understanding the relationships between clients and their respective publics. The relationship with the media tends to take a high priority for many companies because of the importance placed on media coverage. Unfortunately for public relations practitioners, this relationship also tends to be the hardest […]
When building a career in public relations, most recent graduates think of working for a big corporation or agency. In PR classes, students learn about the industry’s top agencies, study the strategies and tactics that are most effective when communicating to a company’s audience and dream of creating and implementing a successful campaign for a […]
As some PR students approach graduation, finding a job becomes a top priority, but have they considered all jobs involving PR? Lobbying is a job that people don’t often link to the PR profession; however, lobbying creates a whole new world of possibilities for PR students and professionals looking for the right career. The word […]
“Was it really that bad or is it just me?” That is the first concern that popped into Aaron Latham’s head when his boss said something unexpected or controversial. Latham, a former congressional communications director and political communications professor at The University of Alabama, believes the situation itself is usually the biggest problem. “Nine times […]
by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But many of us fail to realize there is a science […]
by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all the digits in the date were the same. It was the day the Florida Marlins became the Miami Marlins. Since the team’s beginnings in 1993, the Marlins have never become a National League powerhouse. And despite […]
by Hope Peterson I can think of few things more nerve-racking than entering the real world. It’s frightening to think of a place without the cushion of our parents’ security blanket, familiar faces and the excuse, “I’m only young once.” However, entering that place should be a little less intimidating for PR students like us. […]
by Sarah Shea, editor Nearly every conversation about public relations ethics comes back to one crucial idea. For insider trading scandals—honesty is crucial. For crisis communications—honesty is crucial. And for reputation management? Honesty. The Penn State scandal came with several opportunities for honesty in communication. While the university itself arguably took a little too long […]
by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska since it joined the Big 10 Conference this season. Most noticeably, it was also the […]
