Posted At: February 19, 2013 12:35 P.M. by Grayson Martin The latest advancements in technology and mobile devices have given birth to a social media boom that shows no signs of slowing down. Numerous social media platforms have provided PR practitioners with a plethora of tools to use in order to get their clients’ messages […]
Posted At: February 18, 2013 8:00 P.M. by Lindsey Green There is no time of the year quite like awards season for public relations practitioners in the entertainment industry. While simply being nominated for an award is in itself excellent publicity, awards ceremonies can also enter the PR danger zone known as acceptance speeches. “So, […]
Posted At: February 15, 2013 5:05 P.M. by Kaitlyn Honnold Since the 1850s and the Barnum and Bailey Circus, public relations has become an increasingly important tool for businesses around the world. Dr. Shannon Bowen, associate professor of public relations at the University of South Carolina, said this can be attributed to the diverse skill set […]
Posted At: February 15, 2013 5:00 P.M. by Kaitlyn Honnold In early January the makers of carbonated nostalgia, Coca-Cola Company, launched the “Coming Together” and “Be Ok” ads to tackle one of our nation’s biggest issues — obesity (no pun intended). However, there is more to this campaign than the ad portrays. Critics across the Internet […]
Posted At: February 13, 2013 5:30 P.M. by Caroline Murray Once upon a time, not too long ago, young people went to college, chose a major they enjoyed and entered the workforce. Those were simpler times, in a magical economy, where an undergraduate degree left you with very good chances of finding a job right […]
Posted At: February 13, 2013 2:30 P.M. by Gillian Richard “Just Google it, and when you get it printed, Xerox it.” What’s wrong with this sentence? Companies like Google and Xerox don’t like their trademarked names used in a way other than when referring to the company, but why not? When people use trademarks as […]
Posted At: February 11, 2013 2:00 P.M. by Haley Clemons Careers in public relations can be riddled with unexpected travel, press trips and the occasional canceled flight. This might be one of the reasons that PR was voted as CareerCast’s fifth Most Stressful Job of 2013. Enlisted military personnel, military generals, firefighters and airline pilots […]
Posted At: February 8, 2013 7:10 P.M. by Taylor Hodgkinson As Valentine’s Day approaches, I’m beginning to decide which movies I’ll be watching accompanied with a healthy helping of ice cream. But no horror films, as that would be too cliché. I would rather hang with Mary-Kate and Ashley Olsen’s throwback, ‘Billboard Dad’. Who knew […]
Posted At: February 8, 2013 11 P.M. by Katie Sanders An outsider to the public relations industry may not always understand the many facets of the business. An image of the PR equivalent to “Mad Men” may come to mind when people think about how a company communicates or brands itself. While there are many […]
Posted At: February 7, 2013 5:40 P.M. by Gillian Richard It is no secret that the use of social media has exploded over the past few years. Corporate use of social media is also on the rise —companies who do not have any social media platforms could be considered “behind the times.” Jill Cacic, director […]
