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Be myLovelyParent’s Valentine?

Posted At: February 8, 2013 7:10 P.M.
by Taylor Hodgkinson

As Valentine’s Day approaches, I’m beginning to decide which movies I’ll be watching accompanied with a healthy helping of ice cream. But no horror films, as that would be too cliché. I would rather hang with Mary-Kate and Ashley Olsen’s throwback, ‘Billboard Dad’. Who knew the dynamic duo would influence today’s cyberdating realm?

For those who need a refresher of the 1998 film, ‘Billboard Dad’, MK and A want to find love for their lonesome, single dad’s sorrow by creating a personal ad for him on a metropolitan billboard. The girls put his single status and success on display——concise and effective. This is all too similar to brothers Matt and Tim Connolly’s new online dating site inspired by their “mum,”, where single seniors can have profiles created by their spawns (must be 18 years or older).

According to Ron Shenone, “[Matt and Tim Connolly] came up with the idea for the site when they saw how lonely their mother, in her 60s, was without a companion to share her life with. Yet the problem arose that their mom didn’t have a clue about how to go online to seek a gentleman’s companionship.”

MyLovelyParent provides a dating site for seniors who are not familiar with social media, and are apprehensive when disseminating information about themselves to the infinite cyber-abyss. Single seniors’ tech-savvy kids are able to advertise their loved ones and hone in on PR techniques when creating their parents’ online presence.

According to The Telegraph’s Emma Sinclair, myLovelyParent is “a smart marriage of entrepreneurial savvy, market demand and old fashioned good intention. A business to fall in love with – quite literally.”

I find it intriguing that a generation who didn’t grow up with a smartphone in hand is willing to trust their children’s PR guidance in portraying a dateable image. Having such encouragement offers hope in meeting a significant other through innovative media such as Twitter, Facebook, Tumblr and blogs.

With Valentine’s Day around the corner, I may be hindered by the commercialized romance, but I find it sweet that when it comes to finding love people are willing to search the infinite cyber-abyss no matter their age.

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