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Lights, Camera, PR?

Posted At: March 6, 2013 2:35 P.M. by Jessica Ruffin I’ll never forget the day that I was sitting behind a desk in Los Angeles and calmly said into the phone, “Hello, may I please speak with the representative for Charlie Sheen?” I was put on hold for about 20 minutes, but I eventually did […]

We Take PRide

We Take PRide

Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive for choosing it, but I can take a good guess. It takes motivation to do what we do. It takes […]

The Onion Leaves a Bad Taste

Posted At: March 4, 2013 1:50 P.M. by Lindsey Green News satirist The Onion is known for toeing the thin line between funny and downright offensive. The publication has made a name for itself with raunchy, politically incorrect articles and taboo topics, and its social media outlets follow the same wavelength. However, its staff didn’t […]

Social Media and 21st Century Litigation

Posted At: March 4, 2013 1:27 P.M. by Casey Rogers In today’s digitally centric society, it comes as no surprise that user data from social media outlets has found a unique niche in the modern judicial process as well as become a driving force in both criminal and civil litigation. Facebook, Twitter, LinkedIn, Pinterest, Instagram, […]

Making a Mark Like Maker’s

Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in response to the company’s announcement to reduce the alcohol content. This media attention might become a public relations nightmare; however, it also points out just how paramount of a brand has […]

Virtual Agencies — The Real Deal

Virtual Agencies — The Real Deal

Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and every day. By minimizing overhead costs, these agencies are able to offer lower rates to their customers. Many virtual agencies are also open to working on a project basis, instead of […]

Get Your Message. Get Your Message Out. Do Good.

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a member of Pulitzer Prize Board for nine years, serving as […]

Scott: Embracing the New World of PR and Marketing

Scott: Embracing the New World of PR and Marketing

Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or developments, you risk becoming irrelevant or ineffective. Author and keynote speaker David Meerman Scott warns of this danger as he […]

Skeletons in the Closet: Avoiding Te’o and Armstrong’s Mistakes

Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are all very familiar with the recent stories of Lance Armstrong’s […]

Public Affairs: Connecting Government to its People

Posted At: February 25, 2013 9:42 P.M. by Martina Kaiwi Did you ever dream of working for the government as a child? This is not the case for many of America’s youth. We dream of becoming actors, athletes and artists – a life catered to fame and glamour. As a child, Daniel O’Boyle, chief media relations […]

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