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The Newsletter: A Valuable PR Tool No Matter How You Deliver It

Posted At: February 17, 2010 1:39 PM by Haley Barr All over the world, businesses and organizations are taking advantage of the benefits of newsletters. Newsletters come in many different forms and are typically produced by or for a business firm, nonprofit organization or government agency in order to communicate to key internal and external publics. […]

From a PR Intern to a PR Professional: Tackling the Transition

Posted At: February 17, 2010 1:27 PM by Madeline Reeves College students hear repeatedly that the key to a successful future in the public relations field is largely dependent upon completing several quality internships. Some experts would say that internships, or the lack thereof, can ultimately make or break your career. Is this really true? If […]

Welcome – Volume V, Issue 1, Fall 2010

Welcome!   Thank you for joining us for Volume V, Issue I, of Platform Online Magazine. We are proud to continue Platform‘s diverse range of public relations topics by creating articles and blog posts relevant to matters facing our industry and society today. Features in this issue offer a look into image advertising, international PR, communication […]

Biographies for Fall 2010 – Volume V, Issue I

Caroline Beard – Franklin, Tenn. Major/Minor: Public Relations and Spanish/Double Major Academic Achievements: Presidential Scholarship Recipient, Munson Foundation Scholarship Recipient, John W. Felton Public Relations Endowed Scholarship Recipient, President’s List (Fall 2007—Fall 2009), Public Relations Academic Award for Sophomores, Public Relations Academic Award for Juniors, Alpha Chi Omega Outstanding Sophomore, Kappa Tau Alpha, University Honors Program, Brentwood United […]

Contributing Writers – Volume V, Issue I, Fall 2010

Posted At: June 9, 2011 9:39 AM  Desiree Mahr is a senior double majoring in public relations and Spanish at The University of Alabama. Through past internships and volunteer work, Desiree has gained a wealth of experience in public relations and is eager to start her career. Currently, Desiree is a student writer at The University […]

TSA: Reshaping the Way Federal Agencies Communicate

Posted At: December 10, 2010 5:13 PM by Hillary Stroud With the holidays just around the corner, some people may find themselves waiting in multiple security lines before boarding their flights home. It may seem like a tedious and time-consuming task, but the Transportation Security Administration (TSA) sees it quite differently. When there is a threat […]

Gossip Websites Cross the Ethical Line

Posted At: December 9, 2010 9:43 AM by Laura Rabushka Personal image management is a form of public relations that is becoming more and more necessary with the growth of the online business and networking sphere. Future PR professionals are aware that preserving a positive online image is crucial in achieving their ideal jobs because many […]

The Value of Higher Education in Today's Market

Posted At: December 8, 2010 3:04 PM by Jessica West Whether it is the poor economic state of the job market, fear of entering the “real world” or simply objection to facing responsibility, undergrad PR students are frequently choosing the path of graduate school. Graduate programs prepare students for careers in a wide range of activities […]

The Cigarette Labeling Debate

Posted At: December 8, 2010 12:51 PM by Meredith Julian June 22, 2011, will mark the beginning of the Food and Drug Administration’s new control over cigarette packaging. On that day, the FDA will select the final nine labels to be used on new cigarette packages after an extensive study of smokers’ responses and public surveys […]

Tourism PR: Shaping Your Next Vacation Destination

by Libby Page From terrorist attacks to natural disasters, the travel industry faced a lot of challenges throughout the past decade. In those times of crisis, advertising and public relations played major roles in helping manage the situations. PR practitioners are responsible for motivating the public to visit a place, arranging for travelers to reach it […]

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