Posted At: April 23, 2010 10:55 AM by Scott Young We see many articles and blog posts about what PR isn’t, but rarely do we see information about what PR really is outside the classroom. Students seem to be confused as they enroll for PR classes. I hear students in class say, “I am going to […]
Posted At: April 21, 2010 1:53 PM by Haley Barr Living in a beauty-driven society, it’s no secret the cosmetic industry is constantly introducing new and innovative products to improve the appearance of women across the globe. Like other businesses and organizations, it is essential for cosmetic companies to utilize PR to build and maintain relationships […]
Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed by one of the whales during a show, and the Internet has been churning with questions about the safety of the […]
Posted At: March 24, 2010 1:57 PM by Kassandra Hannay In today’s media-filled world, we have grown accustomed to promotional advertising. In a single commercial break, we listen to adverts tell us which products to buy, which politicians to elect and which companies are the best. As consumers, we decide to either take the suggested action […]
Posted At: March 24, 2010 1:34 PM A message for public relations students and young professionals by Lauren Novo, Contributing Writer I used to be an invisible student … figuratively speaking, of course. I studied hard, excelled on tests and papers and brought home stellar report cards — all under the radar. I typically only […]
Posted At: March 24, 2010 1:34 PM by Megan Parks With the development of new technologies, the print industry is drastically changing, and to say it’s changing fast may be an understatement. Throughout history, there have been countless life-altering inventions. The car, light bulb and computer are just a sample of inventions that forever changed the […]
Posted At: March 24, 2010 1:32 PM by Rachel Davis Social media is not a trend. It has changed the way public relations practitioners think about communicating. Many entry-level communications jobs require social media knowledge to be hired, and employers are increasingly expecting social media-savvy college graduates. College graduates are expected to understand, implement and express […]
Posted At: February 17, 2010 2:58 PM by Scott Young Economic turmoil causes organizations of all sizes to seek immediate relief from economic burdens that threaten their very existence. Executives find themselves wondering what is essential for their organizations to survive. They may be faced with tough decisions about whether or not to lay off employees. […]
Posted At: February 17, 2010 2:43 PM by Autumn Winsett Student agency partners with Alabama libraries to promote literacy Some University of Alabama public relations students began this semester hitting the books, but not textbooks. The Adventures of Tom Sawyer by Mark Twain is their book of choice because they are supporting reading for pleasure and the public […]
Posted At: February 17, 2010 1:53 PM by Allison Cook In the past decade, public relations has grown and expanded; the impact of the Internet and e-mail on the industry has grown as well. Now, news circulates 24/7, and journalists need accurate information quickly. Journalists can’t always wait for the postal service to deliver information to […]
