Posted At: December 7, 2010 10:07 AM by Megan Cotton With the growth of technology and social media, it has become mandatory for every company to have its own Facebook and Twitter accounts to communicate with the public. For military public affairs, however, there is a constant debate between the need for national safety versus the […]
Posted At: November 29, 2010 1:40 PM by Miah Evans Things aren’t so bad on the job when you have a clear outline of what you’re expected to do each day. Granted, many PR professionals have posed that there isn’t a “typical day” in public relations; however, it can still be determined that the scope of […]
Posted At: November 29, 2010 1:08 PM by Katie Breaseale There is no cookie-cutter guide to starting a public relations agency. While starting a business requires proper planning, training and funding, not to mention a little luck, it is possible to find success and a better work/life balance from the experience. Three successful PR professionals not […]
Posted At: November 23, 2010 5:38 PM by Paige Niewerth Raising awareness for a nonprofit organization is a difficult process; if done correctly, it can positively influence a successful campaign. Social marketing has a strong effect on the overall objective of a campaign and is a strategy many public relations practitioners employ. Within the PR world, […]
Posted At: November 9, 2010 2:44 AM by Karissa Bursch and Meredith Julian What constitutes a living legend? Recently a panel session at the PRSSA National Convention in Washington, D.C., featured four professionals chosen as living legends in the public relations field. During the panel discussion, they provided advice for future professionals on how to reach legendary status. According to […]
Posted At: November 1, 2010 by Libby Page During the November election, many Americans asked themselves, “Who am I voting for?” In a political world that seems polarized, some may be surprised at the percentage of initially undecided constituents who decide to vote on Election Day. According to a pollconducted by National Public Radio, 6.4 percent of […]
Posted At: November 1, 2010 11:21 AM by Laura Rabushka Management personnel sometimes struggle with maintaining good customer relations. Questions arise such as “how can we connect with our customers?” and “what can we provide that others can’t?”. The term “high-quality” pops up in almost every mission statement’s main focus in this new consumer-driven era. Some […]
Posted At: November 1, 2010 11:20 AM by Katie Breaseale Hospitals can be viewed as stark, uninviting places full of sadness and despair. Some hospitals, however, are taking steps to alter this image and to brand themselves as welcoming places of healing and learning. Public relations professionals in the health care industry realize the impact of […]
Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving and underage drinking, worked to find aneffective communication strategy. During National Collegiate Alcohol Awareness Week, Oct. 17-23, the council presented […]
Posted At: September 27, 2010 12:43 PM by Jessica West Businesses do all they can to build strong company-client relationships during tough economic times. With reduced advertising budgets, companies turn to messages that strengthen their reputations. In these situations, image advertising seems to be more beneficial than advertising that simply aims to sell a product or […]
