Posted At: August 24, 2009 11:06 AM by Cara Cramer Are negative political ads the key to victory? Most political candidates spend significant amounts of money on television advertising for their campaigns. The bigger the election is, the more money that is spent on advertising. But how effective are these ads? Many voters do not […]
Posted At: August 24, 2009 11:04 AM by Rebecca Timms, Contributing Writer If you asked me what the Public Relations Student Society of America (PRSSA) was four years ago, I’d have shrugged my shoulders or made a timid guess at its purpose. Today, I’m the national president of the organization. My head still spins when […]
Haley Barr – Phenix City, Ala. Major/Minor: Public Relations/Creative Writing Academic Achievements: Kappa Tau Alpha, President’s List (Fall 2007) and Dean’s List (Fall 2006–Spring 2007 and Spring 2008–Fall 2009) Jobs & Internships: UA Media Relations, Intern (Spring 2010); UA Psychology Department, Life Project, Account Coordinator (Spring 2010); UA Alumni Association, Student Assistant (Fall 2008–Spring 2010); Lafarge, Secretary (Fall 2007); […]
Lauren Novo is a senior at Florida State University with a double major in media/communication studies and creative writing. Additionally, she serves as the staff writer for Trusteria Services, a regional company in Tallahassee, and as a public relations staff assistant for RB Oppenheim Associates, a local PR agency. Connect with her on Twitter and LinkedIn, and read her […]
Posted At: June 21, 2010 8:02 AM by Cheryl Gale, managing partner and co-founder, March Communications NBA teams and players are embarking on a savvy business move by embracing social media tools to gain more publicity and give fans more interaction — and the lessons for those of us in PR, financial communications and marketing are many. […]
Posted At: May 10, 2010 11:25 PM by Megan Parks With all the glitz and glamour, the entertainment industry isn’t just about musicians and actors. It’s a business where great PR is a necessity for success. Publicity plays a huge role in the music industry. Record sales experienced a major decline over the past few years […]
Posted At: May 10, 2010 1:06 PM by Rachel Davis In an industry like public relations, only so much can be learned inside a classroom. A lot of training comes from hands-on experience, and employers expect those seeking public relations jobs to have experience in their field. Internships are the easiest way for students to gain […]
Posted At: May 10, 2010 12:44 PM by Caroline Beard In looking at the 2009 PRWeek awards, the diversity of the award-winning campaigns is impressive; they range from touching and heartfelt (“A New Face for Lai”) to humorous (“‘What Would You Do for a Klondike Bar’ Goes Viral”) to wacky and bizarre (“Middlebury College Spring Break […]
Posted At: April 23, 2010 4:28 PM by Autumn Winsett The stakes are high in nonprofit organizations. There are many audiences to serve and limited resources to execute plans. Communicating to stakeholders in new, effective and innovative ways is crucial. The role of a nonprofit organization can be both exciting and challenging, but The Arbor Day […]
Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade publications so valuable, and how are they being utilized in the field of public relations? In our field, “trade journal” […]
