Lauren Novo is a senior at Florida State University with a double major in media/communication studies and creative writing. Additionally, she serves as the staff writer for Trusteria Services, a regional company in Tallahassee, and as a public relations staff assistant for RB Oppenheim Associates, a local PR agency. Connect with her on Twitter and LinkedIn, and read her blog, Gen-Y PRogress: Lauren Novo’s PR Journey.
Cheryl Gale, managing partner and co-founder of March Communications, has nearly 20 years of experience driving and executing global B2B and B2C public relations campaigns. Having spent half of her career in London and the other half in the U.S., Cheryl is well-versed in both the European and American business landscapes.
Cheryl started March to provide both clients and agency teams with a service and environment that is open, innovative and inspiring. March’s approach to social media is driven by Cheryl’s firm belief that all media is social and a good campaign isn’t about separating traditional media from social media, it’s about integrating them.
Cheryl began her career at The Weber Group (now Weber Shandwick), where she helped set up the firm’s London offices. She later moved to Band & Brown in the UK to set up its technology division, putting the firm on the map for creative high-tech public relations campaigns. Cheryl has been the team lead for several large accounts, including Cisco, LogicaCMG and BT, leading their EMEA and U.S. PR efforts, and in some cases coordinating the work of more than 20 agencies.
Read her guest Platform blog post “Let’s Get Visual,” which discusses PR implications of data visualization.