Posted: November 7, 2014, 2:35 p.m. by Mary Kathryn Woods. A crisis breaks. Within the blink of an eye, the whole world knows. How? A little blue birdie with a big mouth that we call Twitter plays a significant role in spreading news stories. A few tweets and retweets are all it takes for a story […]
Posted: November 7, 2014, 2:25 p.m. by Michelle Sue Agee. The fitness industry online spans every niche and attracts followers from every fitness level. The Internet is full of trainers, magazines, gyms, fitness models, yogis and even the everyday fitness junkie, each consistently pumping out fitness-related content to the ever-growing following tagged with the occasional sponsored […]
Posted: November 7, 2014, 2:15 p.m. by Michelle Sue Agee. Sports brands are powerful. Each brand is embedded within a city; local fans believe in their team and display its colors. The brand is accessible and tangible. Sports brands also create an emotional experience for those at the game while simultaneously broadcasting and streaming online. […]
Posted: November 6, 2014, 6:49 p.m. by Connor Fox. Even after 25 years, nothing compares to “Seinfeld.” The show is lauded as one of the greatest ever and set the tone for comedy television. Its persistent jokes, situational humor, unforgettable characters and undeniable entertainment have all contributed to its lasting impact. In a so-called “show […]
Posted: November 5, 2014, 7:51 p.m. by Amber Patterson. Uber burst on the scene in 2010 in San Francisco, California, as the brain child of Garret Camp and Travis Kalanick. It has been a crazy ride ever since. The two entrepreneurs simply wanted to tackle the taxi cab problem in San Francisco and, both having […]
Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in stolen customer financial information and assets — and, in Target’s case, a tough blow to stock performance and customer trust. […]
Posted: November 3, 2014, 7:45 p.m. by Doug Killough. Just when we thought social media was becoming the new foundation for marketing and public relations strategies, Taco Bell throws us a curve ball. Taco Bell recently engaged in a social media blackout in an effort to promote its new mobile app. Its only posts visible on […]
Posted: October 29, 2014, 3:10 p.m. by Connor Fox. If there’s one thing I’ve learned in college both inside and outside the classroom, it’s that time management is a critical part of success. A career in public relations implements many different skill sets for a plethora of jobs on a daily basis, but without a […]
Posted: October 29, 2014, 1:42 p.m. by Katie Lansford. It’s no secret that Tuscaloosa is regarded as a college football town. From September to November each year, thousands of football fans migrate to one of Alabama’s most well-known cities to see their favorite Crimson Tide team play. But what about the other nine months of […]
Posted: October 28, 2014, 8:10 p.m. by Katie Lansford. With the recent trends in America shifting toward healthier eating many food brands reach out to consumers to try to provide the healthiest option with the best taste. But one brand has been Kind-er (and smarter) than the rest. Kind Healthy Snacks began in 2004 with eight […]
