Posted: November 20, 2014, 8:40 p.m. by Kelsey Weiss. One of the headlines that seems to reappear in news outlets nationally is the state of the economy and just how it affects the current job market for college graduates. Coupled with the influx of highly qualified candidates needing to pay off student loans, competing for attractive positions […]
Posted: November 20, 2014, 8:10 p.m. by Doug Killough. “With great power comes great responsibility.” That statement holds true in more ways than one. It’s important for companies and organizations to practice healthy corporate social responsibility to ensure brand development, maintain an admirable reputation and establish a strong consumer base. Corporate social responsibility usually means a company […]
Posted: November 19, 2014, 3:25 p.m. by Jean Faircloth. You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go. . . . Public relations is […]
Posted: November 19, 2014, 1:53 p.m. by Amber Patterson. It is not a secret that the press and the world of public relations collide on a regular basis. A relationship with the media, however, is a vital tool in public relations — it helps garner attention for clients and is a key pathway to communicate […]
Posted: November 17, 2014, 1:45 p.m. by Jean Faircloth. Not even two years out of college, Sam Nathews has been chosen as a “rising PR star” by PR News. PR News Online defines the characteristics of the individuals that are nominated for this honor as the “top talent, the passionate professionals and budding PR leaders and creative […]
Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or hate her, there is no denying she is doing something […]
Posted: November 13, 2014, 5:10 p.m. by Brittany Downey. Wendi Strong began her day Tuesday, Oct. 28, with a meeting. She sat down with one of her co-workers preparing for a future encounter with a highly influential board member at the USAA. “[This employee] had never sat down with a person of this esteem before, […]
Posted: November 13, 2014, 11:58 a.m. by Brittany Downey. Founded in 1854, Louis Vuitton has become one of the most successful luxury brands to enter the fashion industry. With its products still hand-crafted in its French factories, CEO Bernard Arnault admitted marketing isn’t a part of the strategy at LVHM. The products simply speak for themselves. Led […]
Posted: November 13, 2014, 11:02 a.m. by Rachel Uniatowski. When the word “newsroom” comes to our minds, many of us think of a room filled with journalists running around trying to find stories to write and report on, but in Edelman’s Creative Newsroom — that’s not the case. To break it down, Edelman, the world’s […]
Posted: November 10, 2014, 5:40 p.m. by Michelle Sue Agee. As a slightly seasoned, soon-to-be public relations professional, I spend much time deciphering an array of positive and negative public relations scenarios that brands have created for themselves. These brands are either established or wrangling their sudden popularity – the degree of scrutiny does not […]
