Posted: October 28, 2014, 12:30 a.m. by Brittany Downey. My friend Julia put it best when she said, “Public relations is truly taught by experience.” As we all know well, our world is full of trial and error, preparing for the worst and sighing in relief when it all goes right. Effective public relations takes […]
Posted: October 27, 2014, 2:15 p.m. by Doug Killough & Michelle Pierce. It’s 2014 and everyone is going green. If you are not, you are behind. From hybrid vehicles to recycled water bottles, the effort to save the environment is becoming a cultural norm. In recent years General Motors (GM) has taken a stand to save the […]
Posted: October 26, 2014, 2:25 p.m. by Jonae Shaw. Professional athletes, by nature, are constantly in the public eye. And brands, through strategic planning, constantly try to make their products stand out from others. Thus, when a company uses the alliance of an athlete to support its brand, it should be a strategic match made […]
Posted: October 24, 2014, 11:05 a.m. by Michelle Pierce. Life is all about creating those moments that will last a lifetime – it’s about leaving your mark. It’s about showcasing your creativity while discovering who you truly are. We all have different personalities, interests and goals, and we all choose to express ourselves in our […]
Posted: October 15, 2014, 231 p.m. by Teri K. Henley, MBA/APR, Julie Ross Senter, APR, and Elaine C. Witt, APR. “It’s just PR.” We’ve all heard it. The implication that public relations is synonymous with clouding the issues, glossing over the truth, putting lipstick on a pig. And when public relations professionals hear that phrase, we […]
Posted: October 23, 2014, 4:51 p.m. by Jean Faircloth. A new buzz is sweeping the nation from the South, and it’s not quite as slow as most people expect. Launched in 2007, Garden & Gun is waltzing to the top of the magazine industry as it meets the necessities for a successful brand with that […]
Posted: October 22, 2014, 4:10 p.m. by Mary Kathryn Woods. Since 1951, Tony the Tiger has been growling “They’re grrr-eat.” The GEICO Gecko is insistent that “15 minutes could save you 15 percent or more on car insurance.” Ms. Brown and Ms. Green M&M’s always show their sassy attitude. Proctor & Gamble’s Mr. Clean has […]
Posted: October 22, 2014, 4:07 p.m. by Jean Faircloth. As obesity has become a national epidemic, the United States’ crisis has been boldly defined through various initiatives to address the problem. The Centers for Disease Control and Prevention states, “More than one third of Americans are battling obesity, and more than one third of children […]
Posted: October 20, 2014, 2:30 p.m. by Kelsey Weiss. One of the best aspects of being in the crop of up-and-coming public relations practitioners is the recognition that a future career in our field is bright — and growing. Recent communication graduates have a large variety of career paths from which to choose. Coupled with a […]
Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on your way to becoming a public relations professional. But wait — you’ve only had internships, and you have no idea what to expect when you walk in the doors on your […]
