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Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . . . Tony, Sam, Sarah, even Mom, Dad and Go-Getter were […]

Not That Kind of Book Tour

Not That Kind of Book Tour

Posted: October 15, 2014, 2:45 p.m. by Katie Foster Howard. It’s an event that thousands of millennials, particularly women, have been waiting for all summer. No, I’m not talking about pumpkin spice season — I’m talking about a book release. With the release of her first collection of essays, “Not That Kind of Girl,” Lena […]

Bonding with Budweiser

Bonding with Budweiser

Posted: October 13, 2014, 2:20 p.m. by Brittany Downey. It happens every time… Those Clydesdales run onto your television screen, the yellow Labrador whimpers, and our eyes water. Budweiser gets us. The company knows just what it takes to make us squirm — in a good way. Just in case you missed it, Budweiser did […]

Snapchat Your Story

Snapchat Your Story

Posted: October 13, 2014, 10:50 a.m. by Connor Fox and Katie Foster Howard. In just 10 seconds or less, a Snapchat can disappear forever. There’s no way to share snaps or track snaps through a hashtag, and there are currently no scheduling programs or official analytics for the social media platform. Still, many companies are […]

Down, Set, Pizza Hut

Down, Set, Pizza Hut

Posted: October 9, 2014, 4:43 p.m. by Michelle Pierce. Finally. My favorite season has arrived — tailgating season. It’s the season that brings everyone together through mouth-watering food and fun. When looking for ways to contribute to the tailgating menu, don’t think twice. Bring a pizza. It’s simple, easy and delicious. No matter what season […]

Mission Impossible: Winning America’s Heart

Mission Impossible: Winning America’s Heart

Posted: October 9, 2014, 4:42 p.m. by Brittany Downey. The 60 Minutes special “What makes us America” played on CBS Sunday, Sept. 28, featuring United States President Barack Obama. Among the topics were relations between the U.S. and Russia, the upcoming mid-term elections and battling the Islamic extremist group known as ISIS. Since the interview, […]

Crafting Our Own Stories

Crafting Our Own Stories

Posted: October 8, 2014, 2:27 p.m. by Brittany Downey. I watched a video called “What is PR?,” and it highlights a lot of great things practitioners do. The voiceover is strong and a little mysterious. The flashing lights and scenes are glamorous. However, I couldn’t help but feel that JPL missed a step. There’s a backstory to the public […]

The Ferguson Effect

The Ferguson Effect

 Posted: October 8, 2014, 1:49 a.m. by Amber Patterson. It is finally silent. We do not hear that much about Ferguson, Missouri, on the 24-hour news cycle anymore. It’s not a main story we see on news tickers, but most importantly it’s no longer a trending topic on our Twitter feeds. During the days where […]

3 Tips to Championing Your Cause

3 Tips to Championing Your Cause

Posted: October 6, 2014, 2:30 p.m. by Kelsey Weiss. It happens every October. Pink lightbulbs are purchased, pink ribbons are cut, and pink outfits are proudly donned to support breast cancer awareness and research. It’s a cause we happily support each year, because a large percentage of women and their families continue to be affected. Depending on […]

More Than Just Food

More Than Just Food

Posted: October 6, 2014, 2:13 p.m. by Amber Patterson. Restaurants are dreams turned into serious business for today’s chefs. They are learning that it takes more than just food and word of mouth to get customers to fill the seats every night. They need social media pushes, sponsorship opportunities, promotional packages and much more to […]

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