Posted: September 19, 2014, 11:45 a.m. by Mary Kathryn Woods. Some say “a picture is worth a thousand words,” but advertising and marketing professionals believe our selfies and social photos are worth so much more. Photos offer unparalleled insight into one’s life, and our generation is sharing them on every social site available. Like its […]
September 18, 2014, 1:07 p.m. by Jean Faircloth. With 18 holes in one round of golf, the player must pace himself. Even if he begins his round with a birdie or possibly an eagle, he must stay grounded and focused. His excitement can become crippling, if he enables it. Despite the outcome, completion emerges as […]
Posted: September 21, 2014, 3:55 p.m. by Brittany Downey. On Sept. 3, CVS Caremark Corporation announced the change of its corporate name to CVS Health. Its mission is “to reflect its broader health care commitment and its expertise in driving the innovations needed to shape the future of health.” The headline, however, sprung from CVS’s decision to […]
September 18, 2014, 1:02 p.m. by Katie Lansford. Cinnabon, the brand known for the world’s best cinnamon roll, is the new example for the dismal future of traditional advertising. Don’t believe it? Just wait. The dessert powerhouse reached $1 billion in retail sales last year with a meager advertising budget of $33,000. By relying heavily […]
Posted: September 17, 2014, 5:08 p.m. by Michelle Sue Agee. Natural public relations occurs when brands implement public relations strategies and marketing tactics to almost seamlessly captivate their following and expand their reach within the target audience. Strategies must be in real time to connect, build and maintain B2C or B2B relationships, as well as […]
Shannon Auvil — Dallas, Texas Majors/Minor: Public Relations/Political Science Academic Achievements: Dean’s List, President’s List, UA Scholar Jobs, Internships & Other Achievements: Editorial Assistant — UA College of Arts and Sciences (Fall 2013); Publications Director — UA PRSSA (Fall 2013); Intern — Hahn Public Communications (Summer 2013); Photo Editor — The Crimson White (Fall 2012-Spring 2013); Intern — The […]
Posted: September 17, 2014, 10:46 a.m. by Michelle Pierce. Why would she date someone like that? What is she thinking? If I were her, I would have left a long time ago. From the outside looking in, we, as spectators, can’t comprehend the reasons behind staying in an abusive relationship. Leaked video footage of Baltimore […]
Posted: September 12, 2014, 12:30 p.m. by Kelsey Weiss. As celebrities’ presence on social media booms, it’s becoming increasingly difficult to find the line between their public personas and private lives. As avid consumers of pop culture, we’ve grown accustomed to knowing what Miley Cyrus had for breakfast or weighing in on Taylor Swift’s latest […]
Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves and have come to be more of a cultural phenomenon […]
Posted: September 4, 2014, 3:37 p.m. by Michelle Sue Agee. Comedy is an industry that reflects a genre. As an industry, there aren’t many opportunities to share ideas, strategies and success among conservatories and venues, educators and performers. Though performance-based workshops are relatively available, there aren’t regional conferences to connect industry players together. New conservatories, […]
