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Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .

Down, Set, Pizza Hut

Down, Set, Pizza Hut

Posted: October 9, 2014, 4:43 p.m. by Michelle Pierce. Finally. My favorite season has arrived — tailgating season. It’s the season that brings everyone together through mouth-watering food and fun. When looking for ways to contribute to the tailgating menu, don’t think twice. Bring a

Mission Impossible: Winning America’s Heart

Mission Impossible: Winning America’s Heart

Posted: October 9, 2014, 4:42 p.m. by Brittany Downey. The 60 Minutes special “What makes us America” played on CBS Sunday, Sept. 28, featuring United States President Barack Obama. Among the topics were relations between the U.S. and Russia, the upcoming mid-term elections and battling

For Nonprofits, It Starts at the Roots

For Nonprofits, It Starts at the Roots

Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media platform seemed to have a video posted and someone new

Urban Outfitters: Repeat Offender

Urban Outfitters: Repeat Offender

Posted: September 22, 2014, 5:43 p.m. by Rachel Uniatowski. When someone gets asked the infamous question “What are you wearing?”, people may think twice about saying Urban Outfitters. The once reputable brand is making headlines again after it was brought to the consumers’ attention that

How Cinnabon Rolls

How Cinnabon Rolls

September 18, 2014, 1:02 p.m. by Katie Lansford. Cinnabon, the brand known for the world’s best cinnamon roll, is the new example for the dismal future of traditional advertising. Don’t believe it? Just wait. The dessert powerhouse reached $1 billion in retail sales last year

Celebrities: Their Lives, Our Entertainment?

Celebrities: Their Lives, Our Entertainment?

Posted: September 12, 2014, 12:30 p.m. by Kelsey Weiss. As celebrities’ presence on social media booms, it’s becoming increasingly difficult to find the line between their public personas and private lives. As avid consumers of pop culture, we’ve grown accustomed to knowing what Miley Cyrus

A Bite out of Apple

A Bite out of Apple

Posted: September 10, 2014, 3:11 p.m. by Connor Fox. “Think Different.” One of the most recognizable campaign slogans in the late 1990s illuminated the efforts of Apple Inc. to begin a new era with innovation. And that it did. Apple products now speak for themselves

Oreo: The Little Cookie That Could

Oreo: The Little Cookie That Could

Posted: September 3, 2014, 2:29 p.m. by Katie Foster Howard. Coke vs. Pepsi, Apple vs. Microsoft, Nike vs. Adidas. These three brand wars have been raging in the past decades, and the entrance of social media marketing has made it a downright blood bath. However,

“Game of Thrones” Killed It

“Game of Thrones” Killed It

Posted: June 2, 2014, 9:40 a.m. by Morgan Daniels. “Game of Thrones” has been thrilling and shocking fans worldwide since its original air date on April 17, 2011. This popular drama is an HBO adaptation of the fantasy novel series “A Song of Ice and

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