Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen
Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.
Posted: April 28, 2015, 2:50 p.m. by Laura Gregory and Sarah Parker. For the past six months, debate has raged regarding police brutality and race relations. At the center of this issue is Ferguson, Missouri, where an African-American 18-year-old was shot and killed by a
Posted: April 24, 2015, 4:00 p.m. by Laura Gregory. These days social media is omnipresent. On a daily basis, it can be cumbersome and time-consuming to manage our personal accounts for Facebook, Twitter, Instagram, LinkedIn, Snapchat and more. It’s no wonder people complain about younger
Posted: March 31, 2015, 3:13 p.m. by Katie Vette. “This is how people want to experience our brand,” said Tyler Litchenberger, McDonald’s communications manager for external relations. Litchenberger has worked continuously on developing the McDonald’s brand, specifically the past few months with the launch of
Posted: March 16, 2015, 10:31 a.m. by Sadie Schwarm. Fall of 2014 was filled with widespread fear after the microscopic killer, Ebola, swept the nation. News cycles ran 24/7 to update the public about newly diagnosed Ebola patients and the health status of infected individuals.
Posted: March 16, 2015, 10:00 a.m. by Katie Vette. Is Twitter dying amongst our generation? It’s the question every 20-something has been asking themselves for the past few months — maybe even the past couple of years. A blog published by The Washington Post said
Posted: February 18, 2015, 2:35 p.m. by Ethan Wiggins. Every public relations professional knows that social media is one of the best strategies to reach your target audience. Social media sites can be used to facilitate conversation, humanize your company and unite your consumers. In
Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to
Posted: January 30, 2015, 4:32 p.m. by Laura Gregory. The advent of social media has allowed people from all over the world to communicate as easily as a simple tap on an iPhone screen. Particularly, in the wake of great national tragedies, the people of
