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Why Creating Original Content for Each Platform Is Worth Your Time

Why Creating Original Content for Each Platform Is Worth Your Time

Posted on February 25, 2016, at 5:15 p.m. by Eliza Sheffield. With an ever-growing toolkit of social media platforms, organizations have more options than ever to share their messages and build their brands online. Unfortunately, brand-building through social media is easier said than done. Mastering

Timing on Twitter Is Everything

Timing on Twitter Is Everything

Posted on February 22, 2016, at 8:00 p.m. by Leah Tobak. I’m sure we’ve all heard that there are optimal times and days to post on each social media platform to reach the highest level of readership and interaction. What many people don’t know, however,

Twitter’s Poll: Yes or No?

Twitter’s Poll: Yes or No?

Posted on November 30, 2015, at 5:45 pm. by Hayley Kilgo. Sometimes making a simple decision of what you should wear, eat for dinner or watch next on Netflix can be a rather difficult choice. But no worries, Twitter has officially released an easy way

The Evolution of Social Content

The Evolution of Social Content

Posted on Nov. 11, 2015 at 6:30 p.m. by Katie Gatti. What’s the first thing most people do upon waking in the morning? While the standard morning wake-up call for hundreds of years had been to use the restroom and bathe, for the past decade,

Pull Over, Periscope

Pull Over, Periscope

Posted on October 26, 2015, at 6:45 p.m. by Kristen Ellis. If you’ve checked your social sites in the last week or two, chances are you’ve heard of a Florida woman who recently drove home drunk and broadcast a live-stream of the entire affair on

Now Following @Pontifex

Now Following @Pontifex

Published October 25, 2015, 5:00 p.m. by Tatum Roessler. Upon his first visit to the United States, Pope Francis “broke the Internet.” He dominated everyone’s news feeds with Pope Mobile geo-filters, live tweets, Instagrams and heavy digital media coverage. Thousands of attendees captured the Papal

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

Jack Is Back

Jack Is Back

Posted on October 13, 2015, at 10:15 p.m. by Tatum Roessler. Everything old is new, at least for Twitter — Jack is back. Jack Dorsey, that is, founder and former (and now new) CEO of Twitter. On Monday, Oct. 5, 2015, in true Twitter fashion, board member

#TGIT Twitter Takeover

#TGIT Twitter Takeover

Posted: October 6, 2015, at 3:00 p.m. by Hayley Kilgo. No need to worry, TV fans. #TGIT (Thank God It’s Thursday) has finally returned for its fall 2015 season, and chances are you were counting down the days until the premiere on Sept. 24. Not

Expanding Your Bookshelf: A New Kind of Storytelling

Expanding Your Bookshelf: A New Kind of Storytelling

Posted October 2, 2015, 10:00 a.m. by Madalyn Atherton. The publishing world fears that the rise of social media and the Internet will mean the downfall of books. Seventy-six percent of people over 18 read at least one book in 2013, so I wouldn’t be too

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