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The Sprouse Twins: A Personal Branding Comparison

The Sprouse Twins: A Personal Branding Comparison

Published on August 14, 2018, at 8:13 a.m. by Allie Binford. If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite Life of Zack and Cody.” Some other notable credit appearances

Social Media Success Story: “Black Panther”

Social Media Success Story: “Black Panther”

Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is relatively new in comparison to the century-old film industry, being

H&M’s “Unintentional” Faux Pas Has Dire Consequences

H&M’s “Unintentional” Faux Pas Has Dire Consequences

Published on March 7, 2018, at 4:27 p.m. by Darsey Norton. Earlier this year, global retailer H&M made headlines as many accused the brand of racism. The accusations came after H&M posted an ad that featured an African-American child wearing a sweatshirt with the words,

We’ve Got Beef: Wendy’s Snarky Twitter

We’ve Got Beef: Wendy’s Snarky Twitter

Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and analysts. The brand roasts its competitors and followers, and people find it hilarious. In fact, when you search “Wendy’s Twitter” on

Cleared for Take-off: Social Media Lessons from the Airline Industry

Cleared for Take-off: Social Media Lessons from the Airline Industry

Published on February 9, 2018, at 11:05 a.m. by Halle Russo. If an airline makes news headlines, chances are high that a crisis looms in the distance like dark clouds at 35,000 feet. In the past year, a passenger was forced off of an airplane, a

Not So Short and Tweet

Not So Short and Tweet

Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of one tweet has doubled. Now, Twitter users have the opportunity

Powdered Wigs and Smartphones

Powdered Wigs and Smartphones

Published on October 8, 2017, at 4:39 p.m. by Maggie Schneider. Tricorn hats, horse-drawn carriages, flintlock muskets and … iPhones — all of these elements are now indispensable at Colonial Williamsburg, one of the premier living history museums in the country. Even though its purpose is

Online Aesthetics

Online Aesthetics

Published on August 7, 2017, at 11 a.m. by Katie Willem. Your online aesthetic is more than a picture on Instagram for your friends and followers to like. In fact, what you post online could be the ticket to your next job, or a factor

Press Releases: A Thing of the Past?

Press Releases: A Thing of the Past?

According to Time.com, the average human’s attention span is officially shorter than a goldfish’s. Some of you might have even lost interest in this post before completing that sentence. It is no question that keeping the attention of an individual in today’s society is challenging

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