Published on July 8, 2021, at 10:20 a.m.by Maggie Palmer. Holidays like International Women’s Day are one of the best opportunities for feel-good marketing. Companies can use their social media accounts to appeal for change while calling attention to their brands’ newest initiatives that they
Published on April 9, 2021 at 9:10 p.m. by Rachel Fuller. In 2017, Warner Bros. Pictures released “Justice League.” The film’s director, Zack Snyder, had to step down from post-production due to the tragic death of his daughter. Director Joss Whedon finished the film for Snyder, making
Published on April 7, 2021 at 4:30 p.m. by Maggie Palmer. Small businesses are often considered to be the lifeblood of the American consumer market — there are probably a few in your own backyard. The statistics say so, too. In Alabama alone, there are almost 400,000 small
Published on April 5, 2021 at 6:46 p.m. by Taylor Tobin. For many of us, the first thing we do each morning when we wake is check our phones. I don’t know about you, but before checking my emails or text messages, I like to see
Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in
Why PR pros should consume their daily beef Published on February 10, 2020, at 10:19 p.m. by Faith Saucier. Brands on Twitter have been beefing, bantering and building their personalities since the micro-blog site rose to popularity in 2013, and they are not showing any
Published on November 26, 2019, at 6:26 p.m. by Christina Guyton. It’s 1:36 a.m. on May 11, 2019. I’m lying in bed, conducting my routinely nighttime Twitter perusal, when I see a recurring theme: “James Charles is #canceled.” “Tati Westbrook SNAPPED.” “#BYESISTER.” I had no
Published on November 25, 2019, at 10:10 p.m. by Heather Griffith. On Nov. 12, 2019, Disney launched its much-anticipated streaming service: Disney+. Fans were thrilled by the opportunity to watch their childhood favorite TV shows and classic Disney movies, but that excitement came to a
Published on May 2, 2019, at 2:08 p.m. by Emma Bannen. There are a few things every public relations student should have to be a successful pre-professional. There are many accounts and applications that can benefit your networking and job/internship search. With so many tools,
Published on February 12, 2019, at 9:25 a.m. by Emma Bannen. Organizations use social media platforms, like Twitter, to engage with their audiences every day. In feeds saturated with sponsored posts and advertisements, how do brands stand out to their consumers? While some opt to
