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A Brand Linking PR and Passion

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent

J.C. Penney’s Tweeting with Mittens — Dazzling or Daft?

J.C. Penney’s Tweeting with Mittens — Dazzling or Daft?

Posted: February 14, 2014, 3:17 p.m., by Dustin Winn, Guest Contributor. People are sometimes quick to criticize and with social media, it’s never been easier. During the Super Bowl, J.C. Penney took to Twitter to promote its Team USA mittens by misspelling tweets and then

Candy Hearts and Pink Corks

Candy Hearts and Pink Corks

Posted At: February 7, 2014 12:00 p.m. by Jonae Shaw It’s a week before Valentine’s Day and, as usual, everyone has begun to panic. If you are in a relationship, you’re trying to decide what to buy your partner, how much to spend, and if

The Grammy Revolution

The Grammy Revolution

Posted At: January 27, 2014 2:13 p.m. by Myreete Wolford We are in the midst of a revolution. A bold and beautiful, strong and loud revolution through Twitter. This isn’t about beliefs or religion. This isn’t an argument for or against gay marriage. This is about

How to Engage Millennials, From Ruzzle to QuizUp

How to Engage Millennials, From Ruzzle to QuizUp

Posted At: January 15, 2014 2:25 p.m. by Jacquie McMahon These days, it seems new phone applications appear and become popular in a matter of days. Anyone remember Ruzzle, the word game that essentially combined Boggle and Scrabble? Well, the newest craze is a game

Twitter Responses Matter

Twitter Responses Matter

Posted At: January 13, 2014 8:07 a.m. by Sarah de Jong How many times have you tweeted at a company and your tweet gets overlooked? Happens to me all the time. However, if I do get a response, retweet or favorite, it makes a large

Millennials: Redefining the Industry

Millennials: Redefining the Industry

Posted At: December 10, 2013 8:30 a.m. by Lexi Holdbrooks & Benjie Ladrillono.   Millennials. We are lazy and entitled. We either care too much or too little about consumers. And most importantly, we only care about ourselves. But are these perceptions accurate? Who are the

#WalmartFights

Posted At: December 9, 2013 11:30 a.m. by Jessica Smith. Another Black Friday has come and gone, and with it a new trend arose: #WalmartFights. People used the Twitter hashtag to show pictures and videos of fights in Walmarts around the country.

Social Media Can Ground an Airline

Posted At: November 18, 2013 10:15 a.m. by Lexi Holdbrooks. In order to maintain a mutually beneficial relationship between the airlines and their publics, airlines now must monitor social media to avoid crises and must be prepared to handle the situation at any given time.

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