Skip links

Spam and Its Effectiveness (or Lack Thereof)

Posted At: September 4, 2013 2:50 p.m. by Brian C. Hoff Meet the totally transformed #Hamsters & all-new #2014Soul. [2014 Soul ! (Exclaim) shown. Expected Fall 2013.] pic.twitter.com/mb5jHQYiFe — Kia Motors America (@Kia) August 26, 2013   The #GalaxyNote3 has a 5.7″ Full HD Super AMOLED screen & improved S Pen, making

Planning Your Perfect Vacation

Posted At: August 9, 2013 4:15 p.m. by Aime O’Keefe Ten years ago vacation planning and booking were left to the niche market of travel agents. Travel agents were given exclusive complimentary passes to luxury resorts and hotels to bribe and sway clientele to book

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has

Fake Stories, Real Consequences

Posted At: April 24, 2013 7:30 P.M. by Grayson Martin Yesterday, the Associated Press’ Twitter account was hacked. The hacker then tweeted, “Breaking: Two Explosions in the White House and Barack Obama is injured.” There was an immediate reaction to the false report; the DOW dropped

Toeing the Line

Posted At: April 22, 2013 2:35 p.m. by Jessica Ruffin A young blonde woman stares off in another direction, her clothes torn and her skin covered in gashes. Her surroundings reflect chaos and tragedy, the ground overtaken by puddles of blood and debris.  This picture

Prescription for Disaster?

Posted At: April 22, 2013 2:00 p.m. by Haley Clemons Could the necessary 911 call be changing to a 911 tweet? Surprisingly, this question is not as farfetched as it may seem. Thanks to social media, medical assistance and diagnoses are coming in the form

The PR Phenomenon of Film Tourism

The PR Phenomenon of Film Tourism

Posted At: April 15, 2013 4:30 P.M. by Casey B. Rogers and Lindsey Green The motion picture and film sector has become a multi-billion-dollar industry since its beginning in the United States and other countries around the world. Because cinema reaches so many people, from a

You’re Not Getting My Password!

Posted At: April 10, 2013 2:48 P.M. by Jessica Ruffin You presented your prospective employer with a killer résumé, nailed your elevator speech and answered the interview in a manner that would impress Donald Trump. You’re certain the job is yours and are thrilled – until

Productively Pinning

Posted At: April 5, 2013 4:15 P.M. by Casey B. Rogers In a recent webinar hosted by Vocus, Jennifer Evans Cario, an industry leader in content-driven social media strategies, discussed “Pinterest: Marketing’s New MVP.” With so much hype surrounding the search for the latest and greatest

PRactical PRanks

Posted At: April 1, 2013 2:25 P.M. by Taylor Hodgkinson The day when devilish deeds are expected, anticipated and awaited is upon us. People often plot April Fool’s Day pranks to pull on their dearest friends and family without stopping to consider if harmless jokes

Return to top of page