Posted At: March 14, 2013 11:40 A.M. by Claudia Calhoun Corporate responsibility and cause-related marketing are hot topics circulating throughout the business world today. As Americans, we are more aware of the world around us and how our businesses, products and purchasing habits are affecting others.
Posted At: March 11, 2013 2:05 P.M. by Katie Sanders When you think about public relations, you should immediately think of relationships. Even someone uninvolved in the industry knows that PR deals with the media, consumers, employees or other important publics. Building and maintaining relationships
Posted At: March 8, 2013 12:00 P.M. by Caroline Murray Search engine optimization is a popular concept in communications today. The phrase is seen in every publication and blog and it is a part of every single Google search. What does SEO really mean though?
Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive for choosing it, but I can take a good guess.
Posted At: March 4, 2013 1:50 P.M. by Lindsey Green News satirist The Onion is known for toeing the thin line between funny and downright offensive. The publication has made a name for itself with raunchy, politically incorrect articles and taboo topics, and its social
Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in response to the company’s announcement to reduce the alcohol content. This media attention might become a public relations nightmare; however, it
Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a
Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or developments, you risk becoming irrelevant or ineffective. Author and keynote
Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company
Posted At: February 19, 2013 12:40 P.M. by Claudia Calhoun Take one step onto Broadway Street in Nashville, Tenn., then stop and listen. Music floods your ears no matter what season, month or day it is. No style is off limits and neither is the
