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Influencers at UA: Molly Glus and Gracie O’Connor

Influencers at UA: Molly Glus and Gracie O’Connor

Published on February 26, 2021, at 5:06 p.m. by Maggie Palmer. Influencers have been around for far longer than we’d like to admit. From classic movie stars like Doris Day to authors such as Mark Twain, public figures have influenced everything from political opinions to fashion trends for

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

Delivering Miles of Smiles

Delivering Miles of Smiles

Published on April 1, 2020, at 7:27 p.m. Published by Hannah Fogus. Picture this. You just graduated college, and it’s time to embark on a new journey — a journey that involves driving a 27-by-11-foot tall hot dog on wheels around the country for a

Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

Book Your Way to Success

Book Your Way to Success

Published on March 4, 2020, at 4:09 p.m. by Hannah Fogus. To the person reading this post, I want you to ask yourself a question. When was the last time you read a book — for fun? Research shows that reading for pleasure is on

The United Brands of America: How State Brands Are Built

The United Brands of America: How State Brands Are Built

Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you think of city lights or sandy beaches. Whether it’s Sweet Home Alabama or Pure Michigan, each state elicits a different image in your mind:

Branding with BRANDon Chicotsky

Branding with BRANDon Chicotsky

Published on February 13, 2018, at 8:20 p.m. by Alana Doyle. As a business faculty member at Johns Hopkins University, Dr. Brandon Chicotsky teaches seminars in business communications, leadership and human values. Prior to his recent move to Johns Hopkins University, Chicotsky worked as the

A Balancing Act: Perfecting Personal Brands

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals

Food Truck Frenzy

Food Truck Frenzy

Published on November 15, 2017, at 10:26 p.m. by Parker Rocco. Food trends. From avocado toast to kale salads to acaį bowls, there seems to be a brand-new, must-try food item that hits the consumer market every year. While many types of foods, varying from

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