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Alabama Athletics: The Balance Between Branding and Humor

Alabama Athletics: The Balance Between Branding and Humor

Published on Dec. 12, 2024 at 3:53 p.m. By: Jane Blissett The bar is high for Alabama Athletics — with national championships in multiple sports, elite players and coaching staff, and a standard to win and defy expectations. The teams and athletes who are destined

Extra! Extra! Read All About It: The Print Media Comeback

Extra! Extra! Read All About It: The Print Media Comeback

Published on Nov. 12, 2024 at 11:52 p.m. By Victoria Donato. Over the years, in the ever-evolving digital age, print media has slowly been losing its power. Not many people still start their mornings by rushing toward the edge of their driveway, eagerly grabbing the

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Fame Fur-Ever: How Miss Peaches Changed Dave Portnoy’s Image

Published on September 11, 2024, at 4:41 p.m. by Stephanie Smith. You may be living under a rock if you haven’t heard of the infamous Miss Peaches, a 6-year-old rescue dog from Atlanta, who now lives with her new owner, Dave Portnoy. Love or hate

Kathleen McManus: Setting the Standard of Excellence in PR

Kathleen McManus: Setting the Standard of Excellence in PR

Published on April 9, 2024, 11:19 a.m. by CamiLee Downey. Each spring, PRWeek awards leaders in the communications industry for excellence in the field. This year marks the 25th year of the PRWeek awards, and they stand to recognize the best of the best in the

Putting the Puzzle Pieces Together: A Brianna Murphy Profile

Putting the Puzzle Pieces Together: A Brianna Murphy Profile

Published on February 19, 2024, 9:50 a.m.by Carsyn Smiling. Endless opportunities A degree in public relations is wide-reaching and constantly evolving. According to the Bureau of Labor Statistics, the number of public relations specialists is expected to grow 6% by 2032. Brianna Murphy, a 2019 graduate of The

Tiara Talk: The Pageant Industry’s Evolving Reputation

Tiara Talk: The Pageant Industry’s Evolving Reputation

Published on February 1, 2024, 1:25 p.m.by Shaley Brown. The pageant industry has drawn criticism over the years for its perpetuation of unrealistic body images and for crowning tall, thin young women. However, pageants are also known for building resilience by exposing women to competition

Career Change: From Beat Reporter to Communications Specialist

Career Change: From Beat Reporter to Communications Specialist

Published on January 31, 2024, 4:16 p.m.by Carsyn Smiling. Every year recent college graduates enter the workforce hoping to find the perfect job right out of college. Many use their entry-level job to lay the foundation of their newfound professional lives, and an increasing number

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

Media and the PR Playbook: Strategies for Sporting Success

Media and the PR Playbook: Strategies for Sporting Success

Published on November 6, 2023, 3:46 p.m. by Caroline Raley. In virtually any field, the power of public relations is undeniable, yet it shines brightest for some in the exhilarating arena of sports. Top Agency defines sports public relations as “promoting teams, individual players and sports organizations

Champions on the Field and in PR Strategies

Champions on the Field and in PR Strategies

Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes

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