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The Pros and Cons of “Going Viral”

The Pros and Cons of “Going Viral”

Published on June 6, 2017, at 8:04 a.m. by Kayla Sullivan. The infectious laughter of “Chewbacca Mom,” the clever add-ins for “Salt Bae” to sprinkle and the new phrase “cash me ousside” are all considered viral social media content. These three examples have become recognizable

The Power of Positivity

The Power of Positivity

Published on June 6, 2017, at 8:01 a.m. by Josie Seavers. Home to 62 social Greek-letter organizations, The University of Alabama’s Greek community compromises over 36 percent of the undergraduate student body, making it one of the largest in the United States. In September of

Primer, Powder and PR

Primer, Powder and PR

Published on May 29, 2017, at 9:18 a.m. by Kahla Anderson. Have you ever watched a YouTube video and the person you are watching entices you with a new product or app that you should download? This is called influencer marketing. Influencer marketing consists of

3 Tools for Analyzing Social Media Success

3 Tools for Analyzing Social Media Success

Published on May 29, 2017, at 9:14 a.m. by Allison Morris. It could be for an internship or maybe your career, but sometime or another you’ll be asked to evaluate your brand or organization’s social media visibility. Trying to track and break down all the data

The Young and the Wreckless

The Young and the Wreckless

Published on May 11, 2017, at 9:08 a.m. by Kayla Sullivan. Every February I eagerly await the start of the NASCAR Sprint Cup Series. With a plate of my favorite nachos in hand and a spot on the couch, I settled in for this year’s

The Protection of Personal Responsibility

The Protection of Personal Responsibility

Published on May 1, 2017, at 12:19 p.m. by Allison Morris. Privacy has traditionally been known as the concept of being free from the public eye. In most cases, individuals have the freedom of choosing what elements of their lives are kept private and what

The Influence of Self-Branding

The Influence of Self-Branding

Published on April 6, 2017, at 6:52 p.m. by Briana Borcic. Cameron Dallas, Taylor Caniff, Nash Grier, Jenna Marbles. You may recognize these names from your favorite social media platforms like Instagram, Vine, YouTube and Twitter, among others. What sets these big names apart from

The Presidency PR Transition

The Presidency PR Transition

Published on April 5, 2017, at 12:06 p.m. by Briana Borcic. President Donald J. Trump’s inauguration may have opened a new door for public relations. Over the past year, President Trump has taken the media by storm and has betrayed all social norms when it comes

The Beauty of Publicity

The Beauty of Publicity

Published on April 3, 2017, at 8:10 a.m. by Tristen Gell. The live-action “Beauty and the Beast” movie has been one of the most highly anticipated films of 2017. According to The Guardian, the original teaser-trailer broke the record for the number of views of a teaser-style

From Paper to Computer

From Paper to Computer

Published on March 30, 2017, at 1:40 p.m. by Clara Balestrieri. As our digital age is advancing, the print industry is slowly fading away. Newspapers, magazines and books are now available online, so what does the future hold for the print publishing industry that once ruled

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